New York City

Daily Mail Muscles In on NoHo, Snags Full Floor at 51 Astor Place

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Published on March 23, 2026
Daily Mail Muscles In on NoHo, Snags Full Floor at 51 Astor PlaceSource: Google Street View

The Daily Mail is staking a much bigger claim in Manhattan, nearly doubling its New York footprint and taking over a full floor at 51 Astor Place in the Union Square/NoHo pocket. The tabloid’s U.S. arm now occupies roughly 42,000 square feet in the glassy office tower, giving it extra breathing room for its editorial, video and commercial teams as media companies gravitate toward larger, amenity-heavy spaces.

According to Crain's New York Business, the expansion nearly doubles the outlet’s New York presence and shifts it onto a full floor of the Fumihiko Maki-designed building. The report by Julian Nazar, published March 23, 2026, pegs the new footprint at about 42,000 square feet.

The bigger digs follow a growth spurt last year, when Daily Mail US reportedly boosted its space from roughly 25,000 square feet to the current total, as part of a broader wave of renewals and expansions at 51 Astor Place. That activity, which also highlighted similar moves by other prominent tenants in the building, was detailed in coverage by Citybiz.

51 Astor Place itself is a 12-story, roughly 400,000-square-foot office-and-retail property that has drawn sizable corporate tenants with its full-floor layouts and upgraded amenities. Earlier coverage by the Commercial Observer chronicled MailOnline’s initial lease there and tracked the building’s leasing momentum over the past decade.

What It Means For NoHo

Even as Manhattan’s broader office market remains uneven, Colliers’ Manhattan office research points to a steady trickle of sizable deals in higher-end buildings. Its H2 2023 report specifically cites Intuit’s 42,000-square-foot sublease at 51 Astor Place, a deal that underscores ongoing demand for turnkey, trophy-style space and helps explain why landlords are leaning hard into amenity upgrades and renewals to keep occupancy intact.

Edward J. Minskoff, whose firm developed and manages 51 Astor, has cast the building’s spate of renewals as a healthy sign. “It is gratifying to see leading tenants renewing and expanding as they succeed and grow within the building,” he told Citybiz. For businesses around Astor Place, that kind of expansion likely translates into more weekday foot traffic from corporate workers flowing into nearby cafes and service spots.