Sekela Kitchen, a woman- and immigrant-owned Ethiopian fast-casual spot, is getting ready to land inside Reading Terminal Market, bringing build-your-own lunch bowls and a full breakfast lineup to one of Philly's busiest food halls. Owner Marta Kebede is loading the stall with family recipes, from ful and firer to sambusa and katega. The vendor is already listed with daily hours at the market, though an exact opening date is still under wraps, adding another international option as the market gears up for a crowded 2026 season.
Menu highlights
The breakfast menu leans hearty and comforting, with a tofu scrambler, “Ful” (mashed fava beans with berbere) on sourdough, and “Firer,” scrambled eggs served with injera. Lunch will follow a build-your-own format. As reported by What Now, diners will first pick a protein, choosing from beef, chicken, tofu, or a vegan option, then a grain such as injera, turmeric rice, or white rice, and finally a side like sambusa or katega. The setup is meant to keep lines moving for the market rush, while putting classic Ethiopian flavors front and center.
Owner and mission
According to the business, Kebede founded Sekela to share the food she grew up with in her mother's restaurant in Ethiopia. The Sekela Kitchen website highlights that the stall is woman- and immigrant-owned and that it aims to "create opportunity" by hiring locally and supporting immigrant workers. That community-minded approach, the site notes, shapes both what shows up on the menu and how the team plans to staff the stall.
Opening timing and hours
What Now reports that Sekela has not yet locked in an official opening date, but once it is up and running, the stall is slated to operate daily from 8 a.m. to 6 p.m. The report lists Sekela at Reading Terminal Market's Arch Street address and notes that the team plans to share opening updates on its website as details are finalized.
Where this fits at the market
Reading Terminal Market, one of the city's busiest public markets, is in the middle of seating and public-space upgrades ahead of major 2026 events, according to Axios Philadelphia. The market draws millions of visitors every year, and Sekela's debut will deepen its international lineup during a stretch of new vendor announcements and renovations. For a snapshot of the current vendor mix and layout, local guides such as Eater Philly keep running listings up to date.
Sekela Kitchen's arrival underscores how Reading Terminal Market keeps evolving without losing its old-school energy. This story will be updated when the stall announces its official opening date.
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