Frozen yogurt is staging a comeback in New Braunfels. Menchie's Frozen Yogurt is heading to Town Center at Creekside, taking over a vacant inline storefront in one of the Hill Country's busiest retail stretches along I‑35. If all goes according to plan, shoppers and families who miss the once‑plentiful froyo spots in the area could have a new place to pile on toppings by late 2026.
Build‑out and Timeline
According to MySA, filings with the Texas Department of Licensing and Regulation list the Menchie's project as a $180,000 interior build‑out that will turn a 1,540‑square‑foot shell at 323 Creekside Crossing, Suite 113, into a new shop. The TDLR paperwork describes a tenant interior remodel, with construction projected to start June 2 and wrap up by Dec. 2, 2026. As with most TDLR timelines, those dates are estimates and could shift as permitting and contracting move along.
What Menchie's Will Offer
Menchie's official site traces the brand back to a single Los Angeles shop in 2007, then a rapid expansion fueled by self‑serve machines and a heavy focus on customization. The chain highlights a rotating list of flavors, vegan and gluten‑free options, and party‑cake services that many franchise locations offer. The familiar setup, a wall of frozen yogurt machines and a sprawling toppings bar, is designed to cater to families, quick in‑and‑out shoppers, and birthday crowds. Company pages indicate the New Braunfels store is expected to stick to that formula.
Creekside Keeps Filling Up
Town Center at Creekside's leasing page shows an ongoing push to pack in more dining and retail options for the fast‑growing Hill Country market. State TDLR project records also point to parallel tenant build‑outs at 323 Creekside Crossing. One record, for example, covers a separate Chipotle interior renovation at the same address. Taken together, the filings and leasing activity underline a broader strategy to make Creekside a one‑stop hub for shopping and eating for residents and I‑35 commuters.
Replacing a Longtime Froyo
The Menchie's plans also help fill a frozen yogurt gap left when Orange Leaf at Creekside closed after 15 years in business, following a lease that was not renewed. MySA previously reported on that closure and the owner's farewell message to regulars. For many locals, Menchie's will likely feel like a familiar stand‑in, both in format and target audience.
Menchie's "coming soon" page for Town Center at Creekside is already live and includes a careers contact form for the location, a sign that hiring will probably ramp up once interior work is closer to the finish line. Menchie's has not announced an official grand opening date beyond the state filing's estimated construction window. For now, fans of do‑it‑yourself dessert will have to watch the permits, the chain's site, and the storefront for that eventual "open" sign.
