Reinders, a fifth-generation, family-owned Wisconsin distributor founded in 1866, has a new owner, but most of the familiar crew is staying put. SiteOne Landscape Supply has acquired the company, which operates roughly 16 locations across five Midwestern states and employs more than 250 people. As part of the deal, core management and most staff remain in place, with Ann Reinders staying on as vice president of operations and Craig Reinders set to lead Spartan Turf Products.
The buyer is Roswell, Georgia based SiteOne Landscape Supply, and the deal was announced March 17, according to BizTimes. Reporter Andrew Weiland notes in BizTimes that SiteOne intends to plug Reinders into its national distribution network while keeping the Reinders name and local service teams intact.
On its own site, Reinders traces its history back to an Elm Grove general store opened in 1866 and describes itself as a regional distributor serving landscape and turf professionals across Wisconsin, Illinois, Minnesota, Kansas and Michigan. Reinders highlights its long-running Turf Conference and its in-house expertise in turf, soils and plant pathology.
What Changes: Leadership And Local Stores
The acquisition lands squarely in several Milwaukee-area suburbs where Reinders maintains locations, including Bristol, Elm Grove, Waukesha and Sussex, according to BizTimes. Company statements cited by BizTimes sketch out a post-sale leadership plan that keeps local operations under familiar management even as ownership shifts to SiteOne in Georgia.
Why SiteOne Bought Reinders
SiteOne, a publicly traded company headquartered in Roswell, describes itself as the largest national wholesale distributor of landscape supplies and has been steadily growing by acquisition to widen its geographic footprint and product lineup. That pattern is reflected in company materials at SiteOne, industry coverage of its deal-making at MDM, and the Village of Pleasant Prairie's 2025 newsletter from the Village of Pleasant Prairie noting SiteOne's move into the LakeView Corporate Park.
What Comes Next For Customers And Staff
The companies say customers should expect continuity for now: local sales reps, technical services and Reinders' contractor programs are set to continue under the new ownership in the near term. For local contractors and municipal buyers, the real test will be how smoothly SiteOne weaves Reinders' regional catalog and service model into its national supply chain over the coming months.
