Murrysville is about to get a serious slice of Market Square. Pizzaiolo Primo is set to open its third restaurant in town this month, bringing its Neapolitan-style pizzas, pastas, and Italian entrees to a high-profile spot on the east side. The new location will replace a long-running neighborhood restaurant and aims to deliver the downtown experience without the downtown drive.
The company has targeted a March opening, and the Murrysville outpost is expected to be its largest restaurant yet, according to the Pittsburgh Business Times. That report notes the new restaurant will take over the former Atria’s space and will run with a full liquor license.
Where It Will Be
The Murrysville page for the restaurant lists the address as 4869 William Penn Highway, along with hours and contact information for reservations and catering. The site for Pizzaiolo Primo shows typical weekday and weekend service windows for lunch and dinner.
Municipal records back up the basics of the deal. The property is confirmed as the former Atria’s, and local filings record an application to transfer a liquor license to the new operator. Meeting notes from the Municipality of Murrysville list the business entity as Primo Murry, LLC and outline the planned hours of operation along with the configuration of the bar area.
Menu and the Buildout
Coverage of the project paints a familiar but crowd-pleasing picture: Neapolitan-style pizzas, a lineup of pastas and entrees such as chicken parm and branzino are expected to anchor the menu. WPXI highlights those dishes as key offerings.
The kitchen centerpiece is getting special treatment, too. A wood-fired oven is being shipped from Italy as part of the construction, according to Pittsburgh Magazine, which described the imported oven as central to the plan to serve authentic brick-oven pizza.
Owner and Expansion
The Murrysville restaurant is the latest expansion move for restaurateur Ron Sofranko. Local coverage notes that he acquired the Market Square Pizzaiolo Primo in 2021, then followed that up with a South Fayette location in 2023. Patch frames the growth strategy as an effort to carry the Market Square concept into more suburban neighborhoods.
What It Replaces for Murrysville
Atria’s closed in July 2025, clearing the way for the new tenant. The municipality’s meeting minutes document the public hearing where applicants walked officials through the concept and requested the liquor-license transfer. The same records quote the team describing their plan as “an upscale authentic Italian experience” and note their intent to serve beer, wine, and spirits while also allowing BYOB in certain situations. The full discussion is captured in the Municipality of Murrysville minutes.
When to Go and How to Find Them
The Murrysville site already lists hours of operation and a phone number for reservations, private events, and catering. The chain’s Market Square and South Fayette pages are also up and taking bookings.
For the most up-to-date word on the exact opening day and any changes to hours, the Murrysville page for Pizzaiolo Primo remains the go-to source.
