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New York Real Estate Bigwig Slashes Price On Ponte Vedra Beach Palace To $17.8 Million

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Published on March 12, 2026
New York Real Estate Bigwig Slashes Price On Ponte Vedra Beach Palace To $17.8 MillionSource: Google Street View

New York real estate investor Peter Von Der Ahe is looking to cash out of Ponte Vedra Beach in a big way, quietly floating his oceanfront estate back onto the market and trimming the asking price along the way. The reworked tag: $17,853,000, down from an initial $19.95 million listing last month. The fully renovated spread sits on about 1.04 acres between the Ponte Vedra Inn & Club and the Sawgrass Beach Club, with sweeping Atlantic views and one of the more closely watched private beachfront parcels in town.

The Listing

Marketed as 733 Ponte Vedra Boulevard, the property is billed as a turnkey oceanfront estate with roughly 9,735 square feet of living space, six bedrooms, seven and a half baths and about 150 feet of direct Atlantic frontage. On the amenity front, it leans hard into the high-end checklist: a 4,000 bottle wine cellar, multiple covered balconies, an infinity pool, elevator and a putting green. The home hit the market in late February, and the listing history shows a price reduction in early March, according to Redfin.

The Owner

Public records show the house last traded in July 2020 for $7,395,000, according to Compass. The listed owner is Peter Von Der Ahe, a New York based investor who serves as managing partner of MFP Capital, where the firm outlines its leadership and investment focus. The high profile Ponte Vedra listing was first flagged locally by St. Johns Citizen.

Local Market Context

The timing is not accidental. Ponte Vedra's luxury oceanfront market has been on a tear, with a nearby property at 349 Ponte Vedra Boulevard closing for $22 million in January 2024, a recent benchmark that helped tighten demand for top tier beachfront homes. That sale, along with several other eight figure deals, has kept buyer attention locked on scarce direct oceanfront parcels. For context on how Von Der Ahe's listing stacks up against the local high water marks, see coverage from Jax Daily Record.

What The Price Cut Means

The roughly $2.1 million haircut showed up in MLS records in early March and signals that the seller is getting more surgical about where the property sits in the ultra luxury pecking order. The March price change is reflected in the listing history on Compass. With a lot of this size and around 150 feet of frontage, the updated ask drops the estate squarely into the same conversation as the region's recent headline grabbing oceanfront deals.

Who Represents The Home

The seller tapped Kim Martin Fisher and Jennifer Martin Faulkner of Douglas Elliman's KMF & JMF team, a duo well known in Ponte Vedra Beach for handling the splashiest oceanfront inventory. Their team page lays out agent bios along with a roster of recent high dollar closings in the area at KMF & JMF at Douglas Elliman.