SHoP Architects is locking in its Lower Manhattan home base for the long haul, renewing and expanding its lease at the landmark Woolworth Building at 233 Broadway in a 15-year deal that keeps the firm’s New York headquarters right where it is. The expansion bumps SHoP’s total footprint to roughly 56,000 square feet as it takes over the entire 10th and 11th floors, adding about 5,486 square feet and cementing a presence it has maintained in the tower since 2013.
Owner Cammeby’s announced the renewal and expansion, which turns SHoP’s existing holdings on the 11th floor, about 28,098 square feet, and the 10th floor, about 22,612 square feet, into two contiguous full-floor offices for the firm. Brian Siegel of The Lawrence Group represented both SHoP and the landlord in the deal. According to ConnectCRE, Cammeby’s Principal Avi Schron called SHoP “an exceptional firm doing exceptional work.”
SHoP's Roots And Reach
SHoP moved its headquarters into the Woolworth Building in 2013 and has since built a global portfolio that includes projects such as the Barclays Center and the Brooklyn Tower, per SHoP Architects. With the new contiguous space, the firm is set to carve out more room for studios, model-making and client work, the kind of hands-on functions that keep creative teams coming into a central office instead of scattering completely to remote setups.
Owner Aiming To Reimagine The Woolworth
Commercial Observer reported that the building’s owners have been layering in new retail and programming to position the Woolworth as a downtown creative hub, including a recent 15-year, 5,000 square foot ground-floor lease for French-inspired Goody’s. As outlined by Cammeby’s, those retail wins and on-site activations are central to the plan to reshape how the public experiences the building’s lower levels. The SHoP renewal arrives just as that tenant mix and activation strategy is starting to gel on the Woolworth’s lower floors.
What It Signals For Downtown Offices
Recent deal sheets and local coverage have highlighted SHoP’s expansion as one of several moves suggesting momentum is picking up for Manhattan office leasing, especially among creative, education and design users. Bisnow’s New York deal sheet called out the jump to about 56,000 square feet at 233 Broadway alongside other downtown leases. The long-term commitment gives the owners a high-profile, stable tenant while they work to update amenities and programming without stripping away the building’s landmark character.
For the Woolworth, keeping SHoP in place and growing its footprint strengthens the case that historic properties can be reworked into contemporary creative offices rather than sidelined. For SHoP, locking in contiguous floors in one tower should make day-to-day operations smoother and keep the firm rooted in Lower Manhattan for years to come.
