New York City

Slim 32-Story Tower Set to Loom Over West 37th Street

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Published on March 30, 2026
Slim 32-Story Tower Set to Loom Over West 37th StreetSource: Google Street View

A new 32-story tower is on deck for Midtown South, with fresh permits filed this month for a 418-foot-tall mixed-use building at 30 West 37th Street. The project would knock down a two-story commercial structure and replace it with roughly 95 residences stacked above a small ground-floor commercial space, with demolition permits already in play for the existing building.

According to New York YIMBY, the applications list Jack Yadidi of Fy & Sons TIC LLC as the owner and name Damir Sehic of C3D Architecture as architect of record. The filings show the development would total about 85,894 square feet, including roughly 85,440 square feet of residential space and 454 square feet of commercial space, with an average unit size of about 899 square feet, plus a cellar and a 20-foot rear yard.

Site and architect

City property records identify the parcel as 28-30 West 37th Street (Block 838, Lot 66) and list a three-story building on a 4,758-square-foot lot, according to NYC Finance. Sehic is listed among the principals at C3D Architecture on the firm’s site, and trade coverage credits him with recent work along West 37th Street, underscoring a team that already knows the block.

Why developers are moving in

The filing lands in the middle of the Midtown South Mixed-Use rezoning, which city officials say will unlock nearly 10,000 new homes and open more of Midtown to residential construction. Mayor’s Office materials and council briefings point to the rezoning as a key reason owners and builders are suddenly eyeing small parcels throughout the corridor.

New York YIMBY notes that demolition permits were filed this month and that no estimated completion date has been announced, so for now the project is still in the paperwork stage. Watch for Department of Buildings filings for construction permits or foundation work to signal the next phase of the tower’s arrival.