Atar Capital is making a big Century City upgrade, inking a deal at the new tower on Avenue of the Stars that will more than triple the size of the firm's Los Angeles headquarters. The private investment firm has leased roughly 11,000 square feet in the 37-story development and plans to start moving its M&A, business development and operations teams in early 2027, after its current lease expires in February. The relocation is another sign that top-tier Westside office space is still drawing corporate users even as the broader office market recalibrates.
The Real Deal reported the lease and detailed how the new building at 1950 Avenue of the Stars is a 37-story, roughly 730,000-square-foot project developed by JMB Realty that is nearing completion. JMB secured a large construction loan to fund the build, and much of the tower was already spoken for before delivery, according to that reporting.
Deal details and representation
Industry reporting notes that Atar's new space clocks in at more than three times its current footprint and that the firm will phase in the move once the building is delivered. Commercial Observer quoted Atar founder Cyrus Nikou and reported that CBRE Vice Chairman Jeffrey Pion represented the firm in the negotiations. That outlet also did the back-of-the-envelope math: a lease at roughly $10 per square foot per month on 11,000 square feet pencils out to about $1.3 million a year.
The tower and its anchor tenants
The Century City Center tower has already lined up a slate of marquee tenants, with Creative Artists Agency committing to about 400,000 square feet, Clearlake Capital Group taking roughly 150,000 square feet and law firm Sidley Austin signing for about 75,000 square feet, effectively pre-leasing a large portion of the project. The development, designed by Johnson Fain and targeted for LEED Platinum certification, was financed in part by a reported $575 million construction loan and is being marketed as a high-amenity destination on the Westside. These details were outlined in reporting by the Los Angeles Times.
Century City remains one of Greater L.A.'s priciest office submarkets, with industry data cited in coverage using Savills market figures to show average asking rents well above neighboring Westside nodes. That premium helps explain why tenants are still willing to pay up for newly built, amenity-heavy space along Avenue of the Stars. Higher asking rates paired with limited new product have combined to make top-tier floors both scarce and fiercely sought after.
Atar confirmed the move in company social posts marking its 10-year anniversary, calling the relocation "a symbol of our growth" as the firm prepares for its next chapter across the street. Atar Capital on LinkedIn published the announcement, while company and brokerage sources declined to disclose financial terms.
For Century City, the Atar lease is another data point suggesting that high-end Westside offices can still command sizable, long-term commitments. If the tower opens on schedule and the remaining floors lease up, developers and brokers say the project will further concentrate corporate and retail activity in the neighborhood and help reset expectations for what future Westside deals might look like.
