
After more than a year of near silence on 17th Street NW, construction crews are back at the UrbA ATL site. The seven acre Loring Heights project at 480 17th St. NW, just west of Atlantic Station and across the railroad tracks from IKEA, is set to turn a long vacant lot into apartments with ground floor retail. Developers had already finished the parking garages and initial site infrastructure before hitting pause, and the team is now remobilizing for the vertical phase of construction.
Remobilization and financing
According to Urbanize Atlanta, developer Southeastern has remobilized at the property, and representative Mary Senn said a construction loan is expected to close any day. Senn told the outlet that the pause was baked into the plan from the start and allowed the company to tackle the toughest work, including the garages and underground site infrastructure, using equity before seeking construction financing. Project leaders say that sequencing explains why crews are back just as lending conditions and materials costs show signs of stabilizing.
Design, amenities and scale
The developer says UrbA ATL is planned for 321 luxury apartments and roughly 27,000 square feet of ground floor retail and restaurant space. Southeastern also lists a rooftop pool and deck with skyline views, a clubroom and coworking spaces, an e sports lounge, an elevated dog park, bike storage and repair rooms, EV charging stations and a full gym. The plan centers two mid rise buildings along 17th Street, with retail fronting the existing shopping corridor near Atlantic Station.
Permits and site progress
City permit records tied to the project list two parking deck permits, BB 202207569 for a six tier deck and BB 202207570 for a four tier deck, which match the garages already standing on the site. According to BuildZoom permit listings, those structural permits were issued in 2023 and form the backbone of the completed infrastructure on the property. With the decks and site utilities in the ground, contractors say the lot is now set up for the wood framed apartment construction above the podiums.
Timeline and neighborhood response
Urbanize Atlanta reports that the construction schedule calls for the first UrbA ATL units to open in fall 2027, with the developer aiming to wrap the full project by the end of 2027. The extended pause, which left the property as a fenced, mostly empty lot for months, drew questions from nearby residents and local observers. Southeastern maintains the break was tactical and that it had already poured significant money into the hardest site work. Neighbors and nearby retailers are expected to keep a close eye on retail leasing and traffic management plans as vertical construction ramps up.
What to watch next
Bisnow reported that Southeastern completed the parking decks and self funded that initial phase so the project could pause while the team secured financing, and that two subcontractor liens filed last summer were later satisfied, according to Fulton County records. Bisnow also noted that the developer has been in talks with lenders while it refines construction pricing. The key milestones to watch now are the formal closing of the construction loan, the shift to vertical framing and the first retail leasing announcements, which together will signal whether UrbA ATL is on track to hit its fall 2027 opening target.









