Dallas' already packed chicken scene is getting another contender, and this one is swinging straight at the heavyweights. Flock and Fresh, a new chicken-tenders concept from Dallas restaurateur Wan Kim, is landing on Greenville Avenue with a May 2 opening for lunch and dinner. The counter-service spot will serve grilled or fried tenders in sandwiches, salads and plates, pitching itself as a chef-driven alternative to the usual fast-food chicken routine.
As reported by The Dallas Morning News, Flock and Fresh is slated to open May 2, serving both lunch and dinner. The menu lineup includes the Triple Flock plate - three tenders with a kale salad and house potato chips - plus a grilled "Not So Guilty" sandwich topped with bacon jam. The restaurant says its chicken contains no antibiotics or hormones, is never frozen and is brined for 24 hours before hitting the grill or fryer.
What to order
The kitchen is leaning hard into sauced-up comfort food alongside lighter options. Guests can expect tenders and plates paired with dippers like curry ranch, avocado ranch, Japanese ranch and a sweet Korean sauce. Inside, the look is deliberately soft and photogenic, with pastel tones and a banquette canopy described as a "modern chicken coop" in local coverage. CultureMap Dallas highlighted the Plan B Group design and the shop's Instagram-ready aesthetic.
Freshness vs. scale
Kim has been candid about the tension between quality and growth. He has called chicken "the most important ingredient in 2026" and says the 24-hour brine is nonnegotiable, even if that means a location might have to close for the day if it runs out of properly brined product. He told The Dallas Morning News he is eyeing "a few more stores" in the Dallas area to test the concept, and hinted that the brand could someday grow to the scale of Raising Cane's or Chick-fil-A. His background as CEO of Smoothie King gives him franchise and operations experience to draw on, according to Smoothie King.
Where it fits in Dallas
Flock & Fresh is taking over the former Blaze Pizza space in the Old Town Shopping Center. The Greenville Avenue address - 5500 Greenville Ave., Suite 205 - appears on the coming-soon page for Flock & Fresh, which notes this first location will be used to test operations and staffing before any decision to franchise or push a wider expansion.
Opening day will be the first test of whether a fresh, 24-hour-brined tenders concept can win loyal regulars in a market already full of chicken options. For now, the tight prep window and ingredient standards make scaling the storyline to watch as Flock and Fresh tries to take flight in Dallas.
