A high-gloss new steakhouse is now working the grill just off Rockefeller Center. Amasa, a modern Latin steak spot from Apicii Hospitality Group, has opened inside the Kimpton Era Midtown hotel, bringing a mix of Peruvian and Mexican flavors to a part of Midtown that is already stacked with big-name dining rooms. Led by Chef Christopher Loeffl, the restaurant leans into a raw bar, shareable plates and serious cuts of beef like picanha and ribeye. The main dining room sits above the street-level cantina Bar Amasa and includes a semi-private room for groups.
Menu and must-orders
The play here is to linger over multiple rounds. Guests can kick things off with bright seafood like tuna tiradito and shrimp aguachile, then shift to snacky plates such as papa rellena and lobster tostada before the big steaks hit the table. The kitchen highlights premium cuts including churrasco, picanha, ribeye and New York strip, all finished with sauces like chimichurri and ají amarillo béarnaise. This progression from raw bar to steaks to dessert is central to Amasa's concept, as reported by WhatNow.
The team and the hotel
Amasa is one of four food and drink concepts Apicii has installed at the new Kimpton Era Midtown New York in partnership with Extell Development. The hotel itself debuted in March, and Amasa's launch is part of a larger rollout that also features Bar Rocco and a rooftop izakaya called Jade Rabbit, according to the hotel press release via PR Newswire.
Design and setting
SLCE Architects and INC Architecture & Design handled the interiors, which lean warm and polished: earth-tone mosaic floors, jewel-toned seating and hand-crafted terracotta lighting meant to nod to Latin American landscapes. The more low-key dining room sits underneath Bar Amasa's livelier street-level taqueria, giving diners a choice between a sit-down steakhouse experience and a casual tacos-and-cocktails night, as described by Hotel Online.
Drinks, hours and reservations
The bar program leans hard into agave. Expect margaritas, palomas and mezcal cocktails alongside a sweeter option like a dulce de leche espresso martini, plus a concise wine list with bottles from Argentina, Spain and Chile. Amasa currently lists dinner service Tuesday through Saturday from 4 p.m. to 10 p.m., and the restaurant offers a semi-private dining room for groups and events, according to WhatNow.
Bar Amasa and what to expect
Bar Amasa, the street-level taqueria that pairs with the steakhouse upstairs, is already pouring for lunch and dinner with a menu built around regional tacos, fresh guacamole and craft margaritas. The restaurant's official site lists the hotel address and offers a reservations portal for both the taqueria and the forthcoming full steakhouse service, per the venue’s website at amasany.com.
For now, Amasa looks like a tidy, high-concept entry in a neighborhood still dominated by hotel-driven restaurants. Whether diners are angling for a big-ticket steak or a late-night taco run next door, the opening signals that the Rockefeller Center-adjacent blocks are staying hot on the radar for full-service operators.
