Sunday Morning, the East Village bakery built around gooey, American-style cinnamon rolls, has quietly opened a second Manhattan outpost in NoMad. The shop, known for rotating flavors and early sellouts, already looks like it is on its way to becoming another neighborhood favorite.
Eyewitness News recently toured the new space and ran a Neighborhood Eats segment taking viewers inside the NoMad shop, according to ABC7 New York. The TV piece, published April 24, 2026, highlights the bakery’s single-item focus and the team behind it.
The project began in the East Village in January 2025 and was developed by chef Armando Litiatco alongside partner Ahmet Kiranbay, according to Eater NY. The original counter built a cult following for its soft, pillowy rolls and rotating flavors.
What They Bake
The menu sticks to cinnamon rolls, about 10 rotating flavors most days with extra varieties on weekends, featuring names like blueberry-lemon curd, chocolate almond babka and ube macapuno, per Time Out. The bakery says its enriched dough is proofed three times and each batch takes roughly six hours, which helps produce the dense, gooey center fans prize.
NoMad Outpost Details
The NoMad shop's address is listed as 11 W. 25th St., and the bakery's site shows it is open seven days a week with weekday hours from 9 a.m. and weekend hours beginning at 10 a.m., running until items sell out, according to Sunday Morning. Local reviewers flagged the new space in early March and noted a longer row of tables and a slightly calmer dining area than the East Village counter, according to The Infatuation.
Why It Matters
The expansion underscores a broader appetite in the city for single-item, pastry-forward concepts and shows how social buzz can push small bakeries to grow beyond their initial neighborhood. Eater NY included Sunday Morning among notable openings last January.
If you plan to visit, go early. The bakery's own hours and multiple local reports suggest many flavors sell out by early afternoon, per Sunday Morning. For now, the bakery seems content to let a single excellent pastry do the talking while the city lines up for a taste.
