A $2.6 million land sale has nudged a long-planned housing project on West Bend’s south side a big step closer to reality, potentially adding about 382 new homes to the city’s tight housing stock. The development, described in planning documents as the Rusco Drive residential development, sits in a corridor the city has tagged as a transition zone between industrial uses and surrounding neighborhoods.
The land transfer and overall concept were detailed by the Milwaukee Business Journal, which reported the $2.6 million sale and said the Rusco Drive project would deliver roughly 382 housing units. That report includes a conceptual neighborhood plan image credited to Pinnacle Engineering Group and describes the parcel as part of an industrial-residential district planned on the city’s south side.
Where The Project Would Sit
The site is along Rusco Drive in an area the city’s planning documents flag for a mix of industrial and residential growth. The City of West Bend Comprehensive Plan maps the Rusco corridor as a logical transition zone where older industrial tracts could take on higher-density housing as the market and infrastructure evolve.
How It Ties To County Housing Strategy
Washington County has been pushing a broader redevelopment corridor and “Next Generation Housing” work intended to add owner-occupied and workforce housing near major employers, context county planners say makes the Rusco area a priority. County materials on the redevelopment corridor lay out public engagement efforts and concept plans that line up with the broader push to grow housing stock in and around West Bend.
Next Steps And Local Impact
Even with the land sale closed, developers still need to file site plans, secure permits, and complete any required infrastructure and stormwater work before construction can start. The Milwaukee Business Journal notes the transfer clears a major entitlement hurdle, but city review and public hearings are still ahead on the project timeline.
