Wiseacre Brewing Co. has quietly turned its OG Broad Avenue taproom into a full-on neighborhood hangout, adding in-house sandwiches to its award-winning beer lineup. The new counter, Panuzzo King, comes on the heels of a medal-stacked year on the national beer circuit, a run co-founders and brothers Davin and Kellan Bartosch unpacked on The Daily Memphian's Sound Bites podcast. The result is that the original Wiseacre spot feels less like a bare-bones tasting room and more like a casual neighborhood restaurant that just happens to brew some of the city’s most decorated beer.
Wiseacre's medal streak
Sky Dog Amber earned top honors at the 2025 Great American Beer Festival, while Tiny Bomb took silver in the German-style pilsener category, as listed in the Great American Beer Festival. Wiseacre's Oktoberfest, billed as Gemütlichkeit, also picked up a bronze at the 2025 World Beer Cup, per the World Beer Cup. Those podium finishes have helped push Wiseacre's reputation well beyond Memphis city limits.
Panuzzo King brings panuzzos to Broad Ave
Panuzzo King, a counter built around the folded-pizza panuzzo, opened inside Wiseacre's Broad Avenue taproom in September 2025 and now runs Thursday through Sunday. Wiseacre's listings place the shop at 2783 Broad Ave., adding a permanent kitchen to a space that previously leaned on rotating food trucks, as noted on the Wiseacre site. The move copies the brewery's downtown playbook, where beer is paired with its own dedicated snack counter instead of relying solely on outside vendors.
What to order
The Panuzzo King menu leans into bold, shareable sandwiches. The Philly's Phinest stacks roasted pork, mustard greens, and provolone, while the Ric & Morty piles on mortadella, ricotta, and pistachio pesto. There's also a Vegan Dream Bánh Mì, plus snack-friendly sides like cheesy bread and spinach-artichoke dip, according to Memphis Beer Blog. The whole setup is designed to complement taproom pours and keep lines moving when the weekend crowds roll in.
Owners on awards and craft cred
Kellan Bartosch told The Daily Memphian, "Winning medals says a lot about the people who work at Wiseacre; the production team here cares so much about what they're doing." He and his brother said the peer-judged nature of the Great American Beer Festival and the World Beer Cup makes those wins especially meaningful inside the industry. The awards, they noted, reinforce Wiseacre's focus on consistency and quality as the brewery continues to expand distribution.
Why it matters for Broad Ave
By adding a permanent kitchen to the original taproom, Wiseacre gives Broad Avenue one more reason for people to stop and stay awhile, from regulars grabbing a sandwich with their usual pint to out-of-towners ticking off Memphis breweries on a tour. The model mirrors the Downtown HQ setup, where Little Bettie operates as an on-site food counter, and it keeps more revenue and foot traffic under Wiseacre's roof instead of sending hungry customers elsewhere. For fans, it also means more predictable food hours and a reliable menu whenever they swing by the Broad Avenue taproom.
Whether it is the medal-winning cans or a stacked panuzzo that lures you in, Broad Avenue now comes with one more excuse to linger over a pint. Between national recognition and a beefed-up taproom menu, Wiseacre is clearly betting that Memphis drinkers will show up thirsty and hungry for this next chapter.
