Denver’s fitness scene is about to get a serious upgrade. Crunch Fitness franchisee Fit Fusion is rolling out two full-service Crunch 3.0 clubs in the metro area this fall, one in Westminster and another on East Hampden Avenue in south Denver. The new builds are being marketed as large, studio-forward gyms, with daily spin, weight, yoga, and HIIT classes, plus recovery tech and pilates reformers. Fit Fusion says the projects will add local jobs while expanding Crunch’s growing Colorado footprint.
On its locations page, Fit Fusion lists the Westminster club at 9180 Wadsworth Parkway and the Denver site at 7400 E. Hampden Drive. The company also notes that Crunch has already kicked off a founding-member presale for the Westminster location.
Size, Features, and Site Plans
Permitting documents and local coverage put the Hampden club at about 44,000 square feet and the Westminster gym at roughly 35,000 square feet, with both laid out around multiple studios and expanded recovery areas. Those reports say the amenities will include red-light therapy, cryotherapy, and Hydromassage, and note that these will be the first Fit Fusion locations in Colorado to feature pilates reformers, according to BusinessDen and concept-plan coverage posted by Developing Denver.
Price Tag and Hiring
Company posts peg the investment at about $5 million per club, while local reporting puts actual buildout costs in the low millions. Hiring appears to be ramping up alongside construction. Fit Fusion has been promoting the Denver expansion on its LinkedIn page, and local job boards are already showing general manager and front-of-house roles tied to the rollout, according to Fit Fusion's LinkedIn and Indeed.
Memberships and Local Competition
Crunch’s presale page outlines tiered membership options and a slate of add-ons, including group classes, recovery therapies, and multiclub access, that the franchisee says will be offered at the new Denver-area gyms. Fit Fusion appears to be leaning on value-priced tiers and packed class schedules to lure founding members while construction and permitting continue, per Crunch.
Fit Fusion says the Westminster and Hampden clubs are on track for fall 2026 openings. The pair of Denver-area projects sits inside a larger growth plan the franchisee has been promoting as it works toward operating dozens of Crunch locations nationwide by year’s end.
