Tampa

Digital Ad Giant Drops Seven-Figure Bet On St. Pete’s Edge District

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Published on May 14, 2026
Digital Ad Giant Drops Seven-Figure Bet On St. Pete’s Edge DistrictSource: Google Street View

Pennsylvania-based digital marketing firm WebFX is writing a seven-figure check to plant deeper roots in St. Petersburg’s Edge District, taking space in a redeveloped, nearly 100-year-old building across from Tropicana Field. The high-dollar office build-out boosts the company’s local footprint and adds another corporate name to downtown St. Pete’s growing roster, with construction slated to kick off soon, according to local reporting.

What WebFX is building

As reported by Tampa Bay Business Journal, WebFX is putting a seven-figure investment into transforming the historic structure into modern office space tailored for its St. Petersburg team. Commercial listings identify the building as a 1926 warehouse that has already been redeveloped into the EDGE Collective campus, according to LoopNet.

Edge District momentum

Developers and retailers have been steadily flipping older buildings and long-quiet lots near the ballpark into hotels, restaurants and offices as part of a broader effort to bring more life to the neighborhood, according to St. Pete Catalyst. Ongoing city planning talks and repair work around Tropicana Field have further sharpened interest in the area as fertile ground for office growth and new hospitality ventures, per reporting by WUSF.

Why it matters locally

WebFX already lists a St. Petersburg hub on its company site, a presence that could help the firm tap into local marketing and tech talent, according to WebFX. The Tampa Bay Business Journal notes that the timing of the Edge District build-out lines up with other downtown moves and could translate into short-term construction work and longer-term office jobs in the neighborhood.

The deal adds another data point to the case that the Edge District is turning into a go-to address for fresh office activity as St. Pete juggles stadium plans and private redevelopment. Public permit filings and future company updates are expected to fill in the blanks on when the build-out will finish and how many local positions it will ultimately support.

Tampa-Real Estate & Development