The once-empty corner of Pacific Coast Highway and Orizaba Avenue, a former car lot that sat vacant for months, has quietly turned into one of Long Beach's newest weekend eating routines. Now branded as PCH Food Park, the pop-up brings in four to six rotating food trucks at a time and pulls in locals with wagyu smashburgers, tacos and other street-food staples. The park currently operates Fridays and Sundays from noon to 8 p.m., and Saturdays from 4 p.m. to 8 p.m., giving the Signal Hill edge of PCH a consistent weekend option that did not exist before.
From Craigslist Post To Park
The whole thing started with a simple Craigslist call for help. Organizer Priscilla Jaramillo posted an ad looking for a safe, steady place to park her truck, and a landlord responded, according to the Long Beach Post. The original ad, still publicly visible, shows operators seeking weekend spots along PCH, which ultimately connected Jaramillo with landowner Hossein “Fred” Farshidfard. What began as a single online post turned a former car-sales lot into a rotating food court that organizers say addresses a neighborhood need. Farshidfard told the Post he deliberately kept the lot empty for about a year while he worked out how to bring the concept to life.
Rules And Roadmap
The timing lines up with new city rules on mobile food operations. In early May, the City of Long Beach adopted a Mobile Food Facility ordinance that spells out how food trucks and similar vendors can operate on private property and tightens local health permitting. According to a City press release, vendors must now hold a City of Long Beach health permit, since Los Angeles County permits are no longer accepted, and the ordinance clarifies standards for business licenses, insurance and day-to-day operations. The City also keeps a public list of permitted mobile food facilities, giving organizers and vendors a straightforward way to check who is eligible and in compliance.
What’s On The Lot
Organizers say PCH Food Park typically hosts four to six trucks per session. Fried Out LA, known for wagyu smashburgers and artisan fries, is listed as a regular presence in the park’s roster and online profiles. The lineup changes every weekend, with schedules posted on Instagram. Looking ahead, organizers say they want to extend hours, lease the small on-site building to a coffee tenant and add EV chargers on the remaining half of the property, plans that are also outlined on a food-park listing. The mix of rotating vendors, shared seating and power hookups is designed to give mobile operators a reliable home base without the guesswork and stress of hunting for street parking.
What It Means For Neighbors
For nearby residents and small businesses, the lot has shifted from lifeless corner to low-key gathering spot, bringing evening and weekend foot traffic back to a stretch that used to go dark. “I’ve waited too long for this,” Hossein “Fred” Farshidfard told the Long Beach Post, adding that his longer-term wish list includes a Persian fountain and a permanent coffee tenant. Organizers say the park will continue to operate under the new city permitting rules and that any mobile vendor with a valid Long Beach health permit can throw their hat in the ring for a spot on the lot.
