Leasing has kicked off at Wrey, the newly converted luxury rental high-rise at 222 Broadway in Manhattan’s Financial District, where 788 apartments are coming online in a building that feels more like a private club than a typical rental. The project adds studio through three-bedroom layouts to a part of downtown that has steadily shifted from office territory to a full-time residential neighborhood.
Leasing officially launched on Tuesday, May 5, 2026, with asking rents starting at roughly $4,500 for studios, about $7,600 for one-bedrooms, $11,700 for two-bedrooms and approximately $12,000 for three-bedrooms, according to the New York Post. The tower is being pitched to renters who want full-service amenities, polished finishes and those hard-to-get downtown views.
What residents will find inside
Residents get five full floors of amenities to roam, including a 32nd-floor lounge, an outdoor rooftop pool with skyline views, a 75-foot indoor lap pool, a screening room, a full spa and dedicated co-working areas, as listed on Compass. Marketing materials lean into a private-members-club vibe, and interested renters are nudged to register through the building’s website before they come kicking the tires in person.
Apartment finishes and smart features
Inside the units, finishes include white oak floors, nearly 10-foot ceilings, custom cabinetry, quartz countertops and a Bertazzoni appliance suite, with smart-home touches such as keyless entry, temperature control, integrated blackout shades and in-unit washers and dryers, per the New York Post. During the conversion, floor plans were reworked to squeeze more natural light from new windows and to create layouts that can flex with different living setups.
GFP’s conversion playbook
Wrey is the latest large-scale conversion from developer GFP Real Estate, which last year turned 25 Water Street into the 1,320-unit SoMA project, an office-to-residential conversion that industry coverage dubbed the biggest in the country, and leaned on state incentives and hefty amenity packages to balance out conversion costs. Bisnow reported that GFP’s leaders say that formula helped clear major financial hurdles on 25 Water and is now shaping the approach in FiDi.
Leasing, timing and neighborhood notes
Leasing is being handled by Compass Development Marketing Group, with tours that began in late April. Prospective renters can request showings directly through the building’s site at wreynyc.com. The tower anchors the corner of Broadway and Fulton, just off City Hall Park and surrounded by multiple subway lines, putting it squarely in the downtown transit and retail mix that developers argue supports the building’s higher-end rental pricing.
