Frisco’s new on-demand rideshare service, GoZone, is set to hit the streets early today, promising weekday trips across central parts of the city starting at 6 a.m. The pilot will run Monday through Friday from 6 a.m. to 6 p.m., with fares estimated between $3 and $5, depending on how far you are going. City officials say up to 20 branded vans will circulate in a service area that covers roughly one-third of Frisco and will connect riders to the Northwest Plano Park and Ride. To hail a ride once the service opens, riders will need to use the DCTA GoZone app.
How the pilot will work
According to the City of Frisco, the GoZone service area is generally bordered by Eldorado Parkway to the north, Hillcrest Road to the east, Main Street and S.H. 121 along the southern edge, and F.M. 423 to the west. As many as 20 vans are expected to be in circulation inside that zone.
The city has also posted a short launch video on Facebook, highlighting the start time and showing how the app will display Frisco’s service beginning at 6 a.m. today, as noted in a City of Frisco reel. Officials say riders should expect trips to appear within 20 to 30 minutes and should be ready to meet drivers at preset virtual stops, which may require a brief walk.
GoZone's local track record
GoZone is not a brand-new experiment for North Texas. The on-demand service has already been operating elsewhere in the region. DCTA reports that GoZone launched in 2021 and provided more than one million rides in its first two years, with monthly ridership peaking above 77,000 trips. Frisco’s pilot is plugging into that existing network and the TransitTech platform behind it, giving local officials a ready-made model for matching vans to rider demand.
How the pilot was financed and approved
Frisco City Council signed off on a multi-year microtransit contract in April. The pilot will be funded primarily through federal grants, with a local share from the city, according to Community Impact. City staff told council members that Frisco will contribute roughly $3.31 million over three years toward the overall not-to-exceed budget for the program.
The DCTA board's action
Meeting materials from DCTA’s March board packet outline the agency’s side of the deal. The board authorized an Interlocal Agreement and task order to provide GoZone service in Frisco, with a not-to-exceed ILA amount of about $15.03 million covering a three-year period that begins in early May. The same packet details an initial task order with Via (River North Transit) that will cover the pilot’s first months while staff track service hours, costs and performance as the program ramps up.
What riders should know
Riders should be ready for pooled trips and a little walking. Both city officials and DCTA say GoZone vehicles will optimize routes to serve multiple customers, which means your ride can include extra stops along the way. Drivers will pick up and drop off passengers at virtual stops instead of traditional bus stops, so a short walk on each end of the trip is part of the deal.
Officials recommend creating an account in the DCTA GoZone app before Tuesday morning so you are ready to request a ride when the service opens. Reduced fares will be available for qualifying seniors and riders with disabilities. Frisco leaders say they will monitor demand, tweak the number of vehicles in circulation and adjust zone coverage as they learn from the pilot’s real-world use.
The city’s Facebook reel and DCTA’s agency materials are the clearest starting points for details on the launch and the service area, and both indicate that riders should expect adjustments in the early weeks as the system settles in. Anyone with questions can keep an eye on Frisco’s communication channels and DCTA updates as the pilot moves forward.
