The Grand Ole Opry is turning up its beverage game, quietly stepping into the hemp lane with new THC margarita drinks at shows after a partnership announced Thursday. The drinks come in 12-ounce cans, are non-alcoholic, and each contains 5 milligrams of hemp-derived THC. Opry Entertainment Group is pitching the rollout as an expansion of its non-alcoholic beverage lineup for guests.
Opry Entertainment Group has tapped Señorita, the THC margarita brand from RYTHM, Inc., as its official THC beverage partner in a multi-year deal, according to GlobeNewswire. The announcement notes that Señorita will be available at the Grand Ole Opry, Category 10 Nashville, Ascend Federal Credit Union Amphitheater, ACL Live at The Moody Theater in Austin, and several Ole Red locations, including Orlando and Tishomingo, Oklahoma. The company presents the canned drinks as a lower-intensity, social alternative for concertgoers.
How It Will Work In Tennessee
Tennessee overhauled its hemp-derived cannabinoid rules last year with HB1376 (Public Chapter 526), shifting regulatory authority for hemp-derived consumables to the Tennessee Alcoholic Beverage Commission and creating licenses for suppliers, wholesalers, and retailers, according to the Tennessee General Assembly. The TABC's guidance says on-site sales are allowed at appropriately licensed establishments and that the commission began accepting hemp license applications in December 2025, per the Tennessee ABC.
What To Expect At The Opry
“Our priority is delivering an exceptional guest experience at every venue, and that starts with offering high-quality food and beverage options,” Ron Kerere, OEG's vice president of food and beverage, said in a statement to GlobeNewswire. Señorita's menu at OEG venues will feature flavors such as Lime Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma. Each 12-ounce can contains 5 milligrams of hemp-derived THC, the company says.
Why Venues Are Testing THC Drinks
The Opry launch follows a broader wave of venue experiments with hemp-derived beverages earlier this year. RYTHM and Señorita drew attention when their products hit the taps at Chicago's United Center, as reported by CBS Chicago. Industry coverage and analysts say moves like this reflect shifting consumer preferences and an effort by venues to expand non-alcoholic offerings for guests, a trend chronicled by outlets like Axios.
Legal And Practical Considerations
State law requires hemp products to stay within the 0.3% total THC limit by dry weight and bans certain synthetic cannabinoids, per HB1376. The TABC's FAQ states that legacy Department of Agriculture licenses remain valid until June 30, 2026, but long-term sales will require TABC hemp retail licenses, and sales must be limited to customers 21 and older, according to the commission's guidance.
Señorita says its cans are already available at select OEG venues, and the brand points to a growing roster of venue partnerships as part of its expansion, as reported by WKRN News 2. Patrons can expect to find the drinks where each venue's beverage program and licensing allow them.
