Hasbro is rolling into West Hollywood, locking in a long-term lease for roughly 31,440 square feet at The Lot at Formosa. The space is slated to host television, digital-content, gaming and licensing teams, along with work for the company’s growing AI studio, with occupancy planned for the first quarter of 2027. The consumer-entertainment heavyweight is joining an 11-acre, century-old studio campus that already hosts major networks and production tenants.
According to Commercial Observer, Hasbro will take the third floor and part of the fourth floor in the Formosa West building, a five-story, 112,000-square-foot office structure on the campus, and the addition leaves The Lot fully leased. The outlet reports the space totals about 31,435 square feet and notes that CIM Group, the landlord, did not disclose lease terms. The Lot at Formosa spans 11 acres and includes seven soundstages, historic production offices and three modern office buildings.
What Hasbro Will Use The Space For
As reported by the Los Angeles Business Journal, the new West Hollywood offices are intended to bring together teams focused on television, digital content, gaming, and licensing. The move lines up Hasbro’s Los Angeles operations closer to on-site production facilities, a play that follows a broader shift among IP-driven entertainment companies looking to huddle nearer to the soundstages where their properties come to life. Company representatives have not shared headcount or named specific shows that will be tied to the new space.
A Storied Lot Filling Up
The Lot at Formosa was originally built in 1918 for Mary Pickford and Douglas Fairbanks and later hosted studios and filmmakers including Howard Hughes, George Lucas and Samuel Goldwyn, according to The Lot at Formosa. CIM Group has been modernizing the campus in phases, and in 2021 the firm signed a major long-term agreement with HBO and HBO Max that covered soundstages and production offices, according to a CIM Group Business Wire release. The mix of preserved historic buildings and newer office product has helped turn the Formosa campus into a tight, highly sought-after address for entertainment tenants.
Why It Matters For West Hollywood
West Hollywood officials have been moving to protect and promote entertainment uses on the city’s eastside, pointing to the economic punch studios pack and highlighting state tax-credit boosts aimed at keeping production in California. A staff report prepared for the West Hollywood City Council outlines steps to preserve studio uses and support the local industry. With the Hasbro lease pushing The Lot at Formosa to full occupancy, landlords and city planners say competition for studio-adjacent office space in the area remains stiff.
Hasbro has not disclosed financial terms for the deal and has yet to spell out which teams will move in first. Even so, the lease adds another data point that entertainment and IP-focused companies are still willing to invest in Los Angeles production infrastructure as the region continues courting more film and television projects.
