Shores Fine Wine & Spirits is going big in Nocatee, quietly snapping up a 2.35-acre parcel near the Marketplace at Nocatee for what brokers say will be the company’s largest experiential store yet. Instead of a grab-and-go bottle shop, the plan leans into a tasting-room style setup, with lounge seating and curated pairings meant to keep customers lingering instead of sprinting to the checkout.
According to the Jacksonville Daily Record, the land deal closed May 14 for about $2.4 million and covers roughly 2.35 acres. Broker Glenn Palmer, who is representing the project, told the paper the property has not been formally platted and does not yet carry a parcel ID or street address in St. Johns County records. He also said the site sits near the upcoming Marketplace at Nocatee and a proposed Daily's gas station, and that closing early gives the design team room over the summer to adjust layouts, building footprints and utility tie-ins before shovels hit the ground.
Shores' footprint in Northeast Florida
Per ShoresLiquor.com, the chain lists about 20 locations across Northeast Florida. Recent projects have skewed larger, with stores that blend traditional retail with tastings and events rather than relying solely on quick in-and-out sales.
What a 'destination' store might look like
An earlier report in the Jacksonville Daily Record described Shores’ Grand Cypress location as nearly 8,000 square feet and designed as a destination anchored by a tasting room. That setup allows space for interactive tastings, cheese pairings and special events. According to the broker, that blueprint is expected to guide how the Nocatee store is laid out.
Where it will sit and what comes next
The future store site is positioned near the Marketplace at Nocatee, a growing town-center hub that has been adding grocers, services and restaurants as the master-planned community fills in. Per Nocatee News, the Marketplace has attracted a steady stream of new tenants in recent years, making the area a logical home for a higher-footfall liquor destination.
What to watch
Because the land has not been formally platted, site plans, utility work and permits still need to surface in county records before construction can begin. The early purchase signals that Shores is confident in demand around Nocatee, but the real timeline will depend on how quickly approvals arrive and how the developer stages the project.
The move adds another data point that retailers are chasing experience-driven formats in fast-growing Nocatee. Neighbors and shoppers should expect to see permit filings, site plans and design details appear next. This story will be updated when permits are filed or the company releases an official schedule.
