Japan’s top-selling conveyor-belt (kaiten) sushi chain, Sushiro, is lining up its U.S. debut this fall in Times Square, sliding into the multi-level retail block at 667 Eighth Avenue next to the Port Authority Bus Terminal. The plan is simple and very on-brand: kiosk ordering, plates gliding in on a belt across multiple floors, and a focus on quick, affordable Japanese bites. For Midtown, it is a major international player dropping into a corner long known for tourists, fast-casual chains and a lot of foot traffic.
Local Scoop
The move was first detailed on May 11 by W42ST, which reported that the lease spans the block beside Port Authority that once housed Show World. The outlet noted that the stretch is one of the neighborhood’s highest-traffic pieces of Eighth Avenue. With Sushiro planning a three-floor setup, the new restaurant is expected to be hard to miss from 42nd Street, especially for commuters spilling out of the bus terminal.
What Sushiro Will Offer
According to parent company Food & Life Companies, the Times Square location is scheduled to open in fall 2026 and will stretch across three floors. The first and second levels are slated to hold roughly 150 seats total, while the basement is reserved for private dining. The company says the menu will feature more than 100 items and notes that Sushiro already runs hundreds of locations around the world. In the corporate playbook, this Manhattan outpost is framed as part of a broader push to grow the brand overseas under its mid-term plan.
The Space On Eighth Avenue
Eater NY reports that the Midtown restaurant will span roughly 9,000 square feet, with an estimated 170 seats spread across three levels, taking over the former McDonald’s at 667 Eighth Avenue. The outlet also breaks down how the place is expected to operate: diners order from table kiosks, then grab their picks from a conveyor belt that snakes out from the kitchen into the dining room. Before committing to this permanent Times Square flagship, the chain previously tested the format through pop-up events.
Automation And Expansion
The Sushiro deal plugs into a wider trend of conveyor-belt sushi and highly automated concepts rolling into the region as operators look to trim labor costs and protect margins. Nation’s Restaurant News has reported that competitors such as Kura Sushi rely on conveyor systems, ordering tablets and dishwashing automation to stay lean and underprice rivals. For customers, that usually shows up as quicker service, lower plate prices and a very different vibe from traditional omakase counters or slow-paced sit-down sushi bars.
For now, Sushiro’s U.S. preview site is in teaser mode, collecting sign-ups and hyping the upcoming Times Square launch while the company locks in construction and final timing. Sushiro USA is currently a simple Coming Soon page, and the parent company says more details are on the way. Until that drops, the address at 667 Eighth Avenue stands as one more sign that Times Square remains prime territory for big, tourist-focused dining concepts looking to make a splash.
