Dallas content creator Molly Tranchin, known online as FashionVeggie, has taken underwear brand EBY Inc. to federal court, claiming the company used artificial intelligence to alter a marketing video so it looks like she is partially nude. In her lawsuit, Tranchin labels the footage a nonconsensual deepfake and asks a judge to order the clips deleted and to award damages for harm to her reputation and copyrights.
Tranchin, who has built a sizable following as a body-positive, family-friendly influencer, says she started working with EBY as a brand ambassador in May 2024 and later signed a content agreement. According to The Dallas Morning News, the complaint states that she delivered a tasteful user-generated content video in October 2025 and that EBY later posted an edited version that makes it appear her breasts are visible through one of the brand’s sheer bralettes, without her consent.
The suit, filed Tuesday in the U.S. District Court for the Northern District of California, is captioned Tranchin v. EBY Inc., No. 3:26-cv-05559. Bloomberg Law reports that Tranchin is seeking a permanent injunction requiring removal of the material, along with actual and statutory damages, punitive damages, attorneys’ fees, and pre and post-judgment interest.
EBY, Its Founders and Its Pitch
EBY, short for Empowered By You, was co-founded by entrepreneur Renata M. Black and actress Sofia Vergara, according to early coverage of the brand. TechCrunch reported on the company’s launch, and EBY’s website promotes a body-inclusive underwear line with a mission that sends a portion of sales to microfinance programs for women.
What the Complaint Says Happened
The lawsuit stacks up several claims, including violation of a California statute aimed at nonconsensual deepfakes, aiding and abetting disclosure of intimate images, invasion of privacy, defamation, breach of contract, tortious interference, and copyright infringement. According to Bloomberg Law, the filing says Tranchin kept ownership of the user-generated video and that the contract allowed only one round of reasonable edits, a limit she says EBY exceeded when it posted an altered version without her approval.
The Dallas Morning News reports that the case has been assigned to U.S. Magistrate Judge Peter H. Kang, with an initial case management conference set for Sept. 9, 2026. Tranchin’s complaint asks the court to order the deletion of all copies of the video and to award damages. EBY did not immediately respond to requests for comment, according to the outlet.
Legal observers say the lawsuit is part of a growing line of cases over sexually explicit and nonconsensual AI-generated imagery, testing how contract law, copyright law, and newer state deepfake statutes fit into modern marketing and platform practices. Recent high-profile matters, including class claims tied to xAI’s Grok tool, show courts and regulators being pressed to draw boundaries around AI-created sexual content. CyberScoop has followed several of those developments.
For now, the case is set to follow a familiar arc of discovery, motions, and the possibility of settlement talks or trial. Tranchin’s lawyers argue that swift injunctive relief is necessary to curb further spread of the video, and the way the court handles her deepfake claims could shape how similar disputes are litigated in the years ahead.
