Jersey City is about to get a serious hit of Kolkata street food. The Kati Roll Company, the Greenwich Village-born kati roll chain, is set to open its first New Jersey shop on July 1, bringing its grilled rolls and house-made lassis across the Hudson after more than two decades of building a mostly Manhattan following.
Opening Day And Location
The new outpost will land at 924 Bergen Ave and is slated to operate daily from 10 a.m. to 10 p.m., the company confirmed, according to NorthJersey. It will be the brand’s first address anywhere in the Garden State.
From Village Counter To Growing Chain
The Kati Roll Company was founded in 2002 by Payal Saha in Greenwich Village and has since expanded around Manhattan and to a handful of locations outside the city, the brand’s history notes. Coverage of the company’s growth has tracked its long-term push to turn the fast-casual kati roll concept into a broader, out-of-New-York chain, according to Eater NY.
Menu And What To Expect
On Bergen Avenue, fans can expect familiar staples like the Achari Paneer roll, the Unda Chicken Tikka and the Shami Kabab, along with rice and salad bowls and the brand’s house-made Alphonso mango lassis. The company also highlights its use of halal proteins and a focus on fresh ingredients in its launch materials, as reported by Patch.
Why Jersey City?
Hudson County has become a regular landing zone for New York-born fast-casual concepts chasing commuter foot traffic and somewhat gentler rents, and Kati Roll is following that script. Similar New York-to-Jersey moves have shown up in other chains’ plans to kick off New Jersey expansion runs in Jersey City, including a wing brand plotting a six-store N.J. invasion.
Opening Touches And What’s Next
The Jersey City shop will feature a custom mural dedicated to the neighborhood, and the company says it expects to add more New Jersey locations later this year. “I started this because I missed the kati rolls I grew up eating in Kolkata,” founder Payal Saha said in company materials cited by local coverage, according to Patch.
