Kyoto matcha specialist Maruwu Seicha is digging deeper into Oahu. After a Waikīkī debut that quickly found its footing with soft serve and Uji matcha lattes, the brand is rolling out three more cafés across the island through the summer and fall. Locals and visitors can look for Hawaiʻi-only flavors that sit alongside the company’s Kyoto-sourced teas.
According to Pacific Business News, Maruwu Seicha plans three additional Oahu cafés to follow its Waikīkī launch. The outlet reports that company documents and interviews outline a University Avenue location scheduled for mid-June, with two more openings targeted for August and November 2026. Some of the exact sites are still being finalized, so not every address is public yet.
Waikīkī Debut and Island-Only Flavors
The company’s first Hawaiʻi shop landed inside the Waikīkī Heritage Hotel on Beach Walk, where Uji matcha drinks share the spotlight with soft serve and desserts. Honolulu Magazine noted that the Hawaiian Ube Matcha Latte is a Waikīkī-only item, created just for the local market. Since the soft opening earlier this year, early visitors have been calling out the soft serve and matcha-forward pastries as standouts.
Brand Background and U.S. Footprint
Maruwu Seicha traces its roots to Uji, Kyoto, and has been steadily pushing into U.S. markets with a cluster of West Coast openings. Coverage of the Palo Alto shop has described the chain’s goal as giving customers “the feeling they’re actually in Kyoto” while sipping their drinks on this side of the Pacific. Mountain View Voice has more on the brand’s Peninsula debut.
What To Expect at the New Oahu Outposts
Across its U.S. locations, Maruwu’s menu blends ceremonial-grade Uji matcha with trend-driven options such as matcha sodas, pistachio and mango matcha lattes, soft serve and Uji tarts. The brand’s site and social feeds, including Maruwu Seicha, feature seasonal drops and limited runs that sometimes premiere in Hawaiʻi. Those channels have also highlighted plans for more Oahu locations, with mentions of Kapolei’s Don Don Donki and a Mōʻiliʻili spot expected this summer.
Why It Matters Locally
Maruwu’s expansion turns up the heat in Oahu’s already crowded matcha and dessert scene, where both tourists and kamaʻāina hunt for premium Uji-grade options. That extra competition could nudge more shops to roll out specialty items and one-off releases that only show up at island locations. For now, the company and its neighborhood leasing partners are wrapping up site work before locking in and announcing official opening dates for each café.
For the latest details, the company has been sharing opening news on its Instagram and its U.S. website, while Pacific Business News has published the projected timeline the chain provided. Those official channels and the Pacific Business News report are where confirmed dates and addresses will appear as they are finalized.
