Sailor & Siren, the summer lobster-roll pop-up that started turning heads across North Brooklyn in 2025, is trading borrowed bar space for its own set of keys in Greenpoint. The freshly painted butter-yellow corner storefront at 817 Manhattan Avenue, at Calyer Street, is set to become the brand’s first brick-and-mortar home. The crew has not announced an opening date yet while it works through permits and gets the room ready for service.
According to Greenpointers, founder Natalie Borowski went public with the news and pointed to the butter-yellow storefront at 817 Manhattan Avenue as the official address. The space previously held a hardware shop that has since moved next door, and Greenpointers reports that the Sailor & Siren team has applied for a liquor license while it preps the interior for customers.
Borowski kicked off the pop-up series in summer 2025, using neighborhood bars and local events as a roaming home base to sell lobster rolls and whoopie pies. In an interview with Womansplain, she said she launched Sailor & Siren after spending a decade searching for an authentic Maine lobster roll, and credited those early pop-ups with building a steady following.
What They'll Serve
The menu sticks to a tight script: a Simple Sailor lobster roll built around a full Maine lobster, a Salty Siren roll topped with caviar, and classic whoopie pie desserts. Event listings from past runs back up the format, with the crew popping up at neighborhood spots such as Pencil Factory and Broken Land; see the Luma event page and the MapQuest listing for previous dates.
Greenpoint Context
The move lands in a neighborhood seafood scene that has seen some churn. Longtime lobster destination Lobster Joint closed in early 2024, a reminder of how thin the margins can be for seafood-heavy operations. Eater noted the shutdown in its roundup of New York City restaurant closures and linked rising lobster prices to the pressure on local spots. Sailor & Siren’s pop-up-first playbook is a familiar way to test demand before signing on for a full build-out.
Key details like an opening date and regular hours are still under wraps, and Greenpointers reports it will likely share updates as permits clear. For now, locals can expect the same Maine-forward rolls that made the pop-ups a neighborhood thing and should keep an eye on Sailor & Siren’s channels for word of the official opening.
