SipIT has cruised into New Braunfels with a new margarita and daiquiri drive-thru window, which opened Saturday, June 6, at the former Roc-N-Ritas building at 211 S. Business I-35. The pickup window is already blending pineapple margaritas, piña coladas and customizable “dirty sodas” for fast grab-and-go service along the busy I-35 corridor.
According to Community Impact, the menu leans into the drive-thru cocktail trend with piña coladas, pineapple margaritas and a build-your-own dirty soda setup where customers pick a soda base, up to three syrup flavors and a spirit. The outlet points readers to the business’ site for the latest flavor lineup and operating hours.
Where SipIT Fits In
SipIT is not exactly a mystery brand in the Hill Country. It already has a regional footprint, with a San Marcos location listed by the regional chamber and a Cibolo outpost showing up on local menu directories. Those listings describe the same drive-thru model and a rotating roster of flavors, suggesting the New Braunfels window is part of a deliberate expansion rather than a one-off experiment. The San Marcos Area Chamber lists a SipIT address in San Marcos, and local menus appear on directory pages such as LaCarte.
From Roc-N-Ritas to SipIT
The new New Braunfels window slides into space that opened up when Roc-N-Ritas shut down its San Antonio-area locations earlier this year, leaving several sites along the I-35 corridor up for grabs in the to-go cocktail game. That closure, which affected five Hill Country locations, was reported by MySA.
Why To-Go Cocktails Are Sticking Around
Concepts like SipIT are possible because Texas lawmakers made mixed drinks to-go permanent in 2021, creating a clear legal lane for drive-thru cocktail businesses, according to industry coverage. Eater Austin notes that the law still comes with safeguards such as sealed containers and, in many cases, a requirement to pair alcoholic drinks with a food purchase.
Where to Check Flavors and Hours
SipIT updates its current flavors and hours on its website, while local directory pages generally list daily pickup windows for each location. For the latest menu and operating times, see SipIT.
For New Braunfels residents and visitors, the new drive-thru adds another quick-stop option for a cold cocktail to-go and fills some of the gap left by recent closures in the Hill Country. Expect the window to draw its longest lines on hot weekends and holiday afternoons as river traffic and I-35 commuters swing through for a fast pickup.
