Downtown New Rochelle’s condo market just opened a new door. Applications are now live for Rose on Main, a new 17‑story, fully electric condominium rising at 455 Main Street that will bring 126 attainable homes to the city’s core. The units will be awarded through a housing lottery expected in mid‑September, with applications due by Sept. 9, 2026, and first residents projected to move in by March 2027.
What Rose on Main Offers
Rose on Main will include studios plus one‑, two‑ and three‑bedroom condos, all finished with quartz countertops, stainless‑steel appliances and in‑unit washers and dryers. Planned amenities include a fitness center, rooftop terrace, resident lounge and library, bike storage and pet‑friendly policies, along with about 3,900 square feet of retail on the ground floor. The project also reserves seven mobility‑adapted units and three hearing/vision‑adapted units, according to New York Real Estate Journal.
Who’s Behind It
The development is being built by WBP Development in partnership with L+M Development Partners, with support from a mix of state and local agencies along with private lenders. County Executive Ken Jenkins has framed the project as a chance for working households to “put down roots” in a growing downtown, while Mayor Yadira Ramos‑Herbert said it will help families stay in the city, as reported by Yonkers Times.
How The Lottery Works
The condos are targeted to households earning up to 100% of area median income, with sale prices reported as set at 80% of AMI. Up to 20% of the homes will initially be reserved for people who live or work in New Rochelle and for Westchester County employees. Applications can be found through HomeSeeker Westchester, the project website and Affordable Westchester, and officials say in‑person and virtual workshops will walk prospective buyers through eligibility rules and financing basics.
Why This Matters For New Rochelle
Rose on Main is part of New Rochelle’s broader downtown master plan, which focuses on adding housing near transit. City officials say that plan has already helped unlock more than 11,000 housing units citywide. The City has also expanded its Down Payment Assistance Program to cover former residents, people who work in the city and local business owners, a move leaders say is intended to connect qualified buyers with opportunities like these condos, per the City of New Rochelle.
The building’s name honors Rosemarie “Rose” Noonan, a longtime housing advocate, and state housing leaders have framed the project as one more way to open the door to ownership. “Everyone deserves to make the dream of homeownership a reality,” New York State Homes and Community Renewal Commissioner RuthAnne Visnauskas said, according to New York Real Estate Journal.
