Pre-sales are officially underway at The George, Johnson Development's new master-planned community on former George Ranch acreage just outside Richmond. Spanning roughly 1,500 acres, the project is planned for about 4,000 homes at full build-out, with the first phase delivering several hundred lots plus a planned amenity center. Builders are already working on the ground, and sales activity is picking up as model homes open to the public.
Pre-sales and model homes now open
According to the Houston Business Journal, five builders are already selling homes in the community, and eight builders have started constructing model homes as the first phase gets underway. The outlet notes that pre-sales began this week, marking a clear shift from dirt work to active sales across multiple builders.
Where The George sits and what will be built
Johnson Development details The George as a community located off FM 2977 at Koeblen Road, on land acquired from The George Foundation. The long-term plan calls for a mix of residential neighborhoods, retail parcels, and school sites across approximately 1,500 acres. The developer notes that the historic George Ranch and its educational programs will remain intact. Early-phase plans include parks, trails, and a central amenity hub to anchor the first wave of construction.
Which builders are selling now and what they're charging
Several builders have already posted community pages or sales announcements for The George. Semi-custom builder J. Patrick Homes reports it began home sales in mid-May and is offering 60-foot homesites with base prices "starting in the $590,000s." Newmark Homes lists multiple 40-foot product lines that begin in the high-$300,000s, while Highland Homes and David Weekley Homes highlight larger 50- and 60-foot offerings and provide model-home schedules on their community pages.
Local impact and background
The Houston Chronicle previously reported that Johnson Development bought the 1,500-acre tract from The George Foundation, a move that officials say will not change the ranch's core historic campus. Projects of this size typically boost local housing supply, but they also prompt familiar questions about traffic, utilities, and school capacity for nearby Lamar Consolidated ISD campuses. Local planners and community groups are expected to keep a close eye on how infrastructure and school capacity are phased in as new neighborhoods open.
What buyers should know now
Model homes and sales centers are scheduled to open throughout the summer, and builders are releasing homesites and inventory in stages. Prospective buyers are being directed to register with individual builders or the community sales team for information on lot releases and potential incentives. The community's official site outlines participating builders and appointment details for sales centers, while each builder provides current pricing, floor plan options, and model-opening timelines on its own page. Buyers can expect a phased rollout, with first-phase homesites and amenities arriving over the coming year as additional neighborhoods are platted and brought to market.
