Sweet Fizz, a new family-run dirty-soda shop, is set to bring a lot more fizz to Hernando later this summer. The Callahan family is targeting an Aug. 1 opening at 2362 McIngvale Road, where their 1,100-square-foot storefront will initially seat about 10 customers with two tabletops, couch seating and bar stools. Renovations and equipment installation are already complete, and curbside pickup is expected to roll out once inspections are finished.
Family-built concept born from a layoff
Owner Wes Callahan told What Now Memphis that an unexpected layoff about a year ago pushed him and his family to create a business they could all run together. His wife Heather and their three children got in on the action, from testing drink recipes to assembling furniture and helping plan the space. "We just want it to be a place people enjoy being," Callahan said.
Menu, seating and curbside pickup
According to The Commercial Appeal, Sweet Fizz will center on customizable dirty sodas, which mix brand-name sodas with flavored syrups and cream. The shop is planned as a family-friendly counter operation with a compact service area to start, and the Callahans say they will add more seating if demand grows. Curbside pickup is expected to begin shortly after opening to make things easier for parents juggling kids, car seats, and cravings.
Where it will be
The Hernando Main Street Chamber of Commerce lists Sweet Fizz at 2362 McIngvale Road, putting it among a cluster of neighborhood storefronts and quick-service restaurants. The spot is poised to draw families and students looking for quick treats after school or local games. Local listings also include a contact number as the Callahans wrap up final preparations ahead of inspections.
Why does dirty soda keep popping up
The dirty soda concept, which combines sodas with flavored syrups and cream, traces back to Utah soda shops and has grown into a national trend over the past decade. Customization culture and social media buzz have helped drive its rise, and Tasting Table reports that major brands have recently started releasing products aimed at dirty-soda fans.
Next steps for Sweet Fizz
Callahan says the family is now hiring staff and waiting on final inspections before they can lock in operating hours, according to What Now Memphis. They remain hopeful about the Aug. 1 opening, but note the date ultimately depends on city sign-off. If early demand crowds the initial 10-seat setup, the family says they are ready to expand seating.
