New Braunfels City Council has signed off on a fresh round of changes to the Mayfair master framework plan, approving tweaks to land-use maps and a relocated school site inside the 1,880-acre community north of town at its July 13 meeting. The vote comes as the project’s developer has already put roughly $108 million into roads, utilities and other on-site infrastructure, spending that supporters say should help retail, housing and medical projects arrive sooner rather than later.
The council’s action locks in adjustments requested by the project’s applicant and owner and bakes several small but meaningful land-use shifts into the plan, meant to nudge parts of Mayfair toward a more walkable, commercially flexible layout. According to the San Antonio Business Journal, the developer has invested about $108 million in infrastructure, and city leaders said the latest framework changes could help clear a path for future medical development.
Framework Tweaks And Land-Use Shifts
The city packet approved by council lays out a series of focused amendments rather than a wholesale rewrite. The framework adds a Light-Industrial category and broadens allowed uses to cover warehouse and office space along with light manufacturing. The document also updates the use matrix so that “micro-distillery” sits alongside micro-brewery as a permitted option, a small change that could mean a little more variety on tap for future visitors.
On the mapping side, the plan removes about 4.5 acres that TxDOT acquired for additional right of way, converts two four-acre residential parcels into neighborhood commercial sites, and re-routes an LCRA easement into a single 200-foot corridor to clean up the layout. The proposed middle school site shifts as well, moving to sit next to the existing elementary campus to cluster school facilities together. These specific changes and acreage updates are spelled out in the city’s agenda packet and staff recommendation from the City of New Braunfels.
Developer Spending And What’s Being Built
Mayfair is being built out by SouthStar Communities, and the master plan calls for a mix of neighborhoods, Midtown Mayfair retail and public parks spread across the project footprint. Early neighborhoods are already occupied, and Comal ISD has opened an elementary campus inside the development, giving the community a functioning school before most of the commercial build-out has arrived.
Midtown retail projects and a Costco anchor are in various stages of planning or construction, with the bulk of the heavy lifting so far happening in the form of dirt work, utilities and road connections. For a broader look at the community vision and build-out timeline, the overview on Mayfair's website and coverage from MySA outline how the different pieces are expected to come together.
Traffic, Incentives And Community Stakes
City and county officials have lined up incentives and targeted roadway funding to support the new commercial hubs and the expected traffic growth along I-35, moves they and the developer argue are necessary to make the sites truly shovel-ready. The New Braunfels Chamber notes that the city and county crafted sales tax rebate packages for an anchor tenant and that the New Braunfels Economic Development Corporation put money toward a Kohlenberg interchange intended to ease access to the area. New Braunfels Chamber.
Next Steps
The newly approved amendments operate at the framework level, so the real test comes as the details work their way through sector plans, plats and individual permits required under the Mayfair Development Agreement and its related review steps. City staff recommended approval and the planning commission had already backed the changes, leaving utility permitting, site-specific engineering and any limited-purpose annexation actions as the next items on the to-do list. Full documentation, maps and staff analysis are available in the meeting materials posted by the City of New Braunfels.
