7th Street Burger, the New York City-born smash burger chain, has quietly slipped into downtown Princeton this week, firing up grills at 124 Nassau Street. The counter-service spot brings a stripped-down lineup of burgers, fries and self-serve drinks to a busy block near Princeton University. It is open seven days a week from 11 a.m. to midnight and is set up for both pickup and delivery.
Where It Is And How It’s Running
According to 7th Street Burger, the Princeton shop is listed at 124 Nassau St. and is described as serving “simple smashburgers and fries, made fresh to order and smashed right every time.” The same listing shows online ordering options for pickup and delivery from the Nassau Street location.
What’s On The Menu
The food lineup keeps things tight: cheeseburger, double cheeseburger, fries and drinks. As reported by Patch, the burgers use 100% fresh beef on Martin’s potato buns and come topped with American cheese, grilled onions, pickles and the house sauce. Local station 94.5 PST notes that there is an Impossible vegetarian option on the menu and that the signature crispy fries are gluten-free and fried in canola oil.
From East Village To Nassau Street
The chain dates back to a 2021 debut in the East Village by college friends Kevin Rezvani and Paras Jain, according to the brand’s site. NJBIZ reports that Rezvani previously owned the Diesel & Duke burger chain and that 7th Street has been rolling out several New Jersey locations this year. The company’s public listings show multiple recent and planned openings around the region.
How It Fits Downtown
The 124 Nassau St. address is no stranger to burger concepts. Local business listings show it once housed 30 Burgers, and it later became home to Diesel & Duke, which was covered by Princeton Magazine. The arrival of 7th Street adds another late-night grab-and-go choice for students and evening foot traffic on Nassau Street. Whether this latest concept sticks around longer than its predecessors will likely hinge on how well the simple menu lines up with local demand.
How To Order
As noted by 94.5 PST, the Princeton location offers both pickup and delivery, and the brand runs a rewards program for repeat orders. For the most current hours, menu specifics and ordering links, customers are directed to local listings and the chain’s location page. Diners can expect a compact counter-service setup and the quick, inexpensive feel that has become typical of other 7th Street Burger spots.
