The Sandy Springs high-rise that towers over GA-400 just changed hands, got a new name, and quietly notched one of the bigger apartment trades in the Perimeter Center market. The 300-unit building, long known to renters as The Eva, was sold in June and is now being rolled out under a fresh brand.
Irvine-based Trinity Property Consultants picked up the property last month for just over $53 million, according to Atlanta Business Chronicle. The outlet reports that Trinity took title in late June and has already started rebranding, a move that stands out in a year when high-rise sales inside the Perimeter have been relatively rare.
The building’s leasing site now markets the community as ReNew Perimeter View and lists Trinity Property Consultants as the manager. The website showcases refreshed marketing copy, updated imagery, and amenity descriptions, while the community continues to offer one- to three-bedroom apartments in the Perimeter Center submarket. Trinity’s branding and the new name have already replaced the old look across much of the tower’s online presence.
What the price means
Using the reported sale figure and the 300-unit count, the deal pencils out to roughly $176,000 per apartment, a simple division of the price and unit total reported by the Atlanta Business Chronicle. That per-unit benchmark provides a quick snapshot of how this stabilized suburban tower is being valued in the current environment. Trinity’s exact underwriting assumptions and any repositioning strategy are not public, so fuller comparisons will have to wait until its operating plans become clearer.
What tenants may notice
Public rental listings describe the property as a 33-story community from the late 1990s with standard amenities and a range of floorplans, according to Apartments.com. For now, the most obvious changes are on the branding front and on the building’s leasing materials. Trinity has not issued a public statement about renovation timing or any shifts in rent policy, so current and prospective renters will have to keep an eye on the ReNew Perimeter View site and local listings for word on unit updates or amenity tweaks.
