An Austin developer is pressing ahead with a new apartment tower in Uptown Dallas, a move that could reshape one of McKinney Avenue's busiest corners with hundreds of rentals, street-level shops and public viewing space.
The project, branded The Lucille, is planned for the 2700 block of McKinney Avenue on a roughly 1.14-acre corner at McKinney and Boll. It is expected to rise about 22 stories with roughly 265 apartments and about 320,000 square feet of total floor area, according to The Dallas Morning News. The outlet also reports that HKS is the architect, Rogers-O’Brien Construction is serving as general contractor, and the development is a partnership between Endeavor Real Estate and Canyon Partners, with financing led by Helaba.
Endeavor’s Dallas push
Endeavor Real Estate Group, based in Austin, has been quietly growing its North Texas portfolio and highlights a national pipeline of mixed-use and multifamily projects on its website. One of its notable recent Dallas moves is the acquisition of Preston Sherry Plaza at 8201 Preston Road, as reported by CRE Market Beat, signaling a deeper and more permanent footprint in the city.
What residents and retailers can expect
Project materials shared with reporters and trademark filings lay out The Lucille’s planned amenities: a rooftop pool deck and observation deck, an indoor dog-grooming spa, private dining spaces, a fitness center with an infrared sauna and roughly 10,000 square feet of ground-floor retail. Plans also call for four levels of below-grade parking.
The Dallas Morning News reports that construction is expected to begin later this summer, with first move-ins targeted for late 2028. Trademark records filed under THE LUCILLE list 2700 McKinney Dallas Partners, Ltd. as the applicant, confirming the project's public-facing name (Justia Trademarks).
Uptown context
The site sits just steps from longtime McKinney Avenue fixtures such as S & D Oyster Company, setting up a classic Uptown tension between old-school institutions and new high-rise energy. The proposal arrives as national apartment construction has cooled sharply from its 2022 peak, tightening project pipelines in many markets.
Data from Bisnow show U.S. apartment starts dropped to about 55,000 units in Q1 2026, and the national pipeline shrank to roughly 579,000 units, while CoStar/Apartments.com have placed Dallas-Fort Worth among metros with a large number of units already underway. Earlier in the planning cycle, developers floated a taller tower along McKinney, a sign that ambitions for the site have been big from the start.
Neighbors and Uptown stakeholders will have more chances to weigh in as permits and site plans work through the city review process. The coming months will reveal whether The Lucille becomes the next marquee apartment project to reshape McKinney Avenue or just another tower in an already crowded skyline.
