A beauty retailer known for stocking makeup, skincare, and accessories at prices around $1 is set to open a new storefront inside Orange Park Mall. Miss A will occupy space at 1910 Wells Road, joining more than 100 other retailers and businesses already operating at the sprawling Clay County shopping center.
The Orange Park store will be Miss A's second location in Clay County, according to WhatNow, which first reported the new address as listed on the retailer's own website. No opening date has yet been announced, WhatNow reports. The chain aims to offer a large variety of cosmetics, jewelry, and accessories at accessible prices, with many products priced around $1.
A Growing Florida Footprint
Miss A already runs a Jacksonville-area store at The Avenues Mall, along with planned Florida locations in Altamonte Springs, Pembroke Pines, and Wellington, according to the retailer's official store locator and customer posts shared on Lemon8. The Avenues store gave local shoppers their first chance to test the brand's dollar-and-up cosmetics in person before the Orange Park expansion extends that reach further into Clay County.
The Texas-based chain has grown well beyond its online roots. Dallas-based Miss A now operates more than 80 brick-and-mortar stores nationwide, according to Hoodline's report on the chain's first Washington store, which noted the company keeps prices low by sourcing directly from manufacturers and skipping traditional ad campaigns. Miss A offers makeup, skincare, beauty tools, nails, jewelry, and accessories under one roof, according to WhatNow.
From Dallas E-Commerce Site to National Chain
Miss A began in 2013 as an e-commerce site founded by Jean Baik and her husband, Kenneth Baik, in Dallas, Texas, before the company opened its first physical retail store there in 2016, per Voyage Dallas. Jean Baik founded the company after studying at Parsons School of Design, with the goal of giving budget-conscious consumers an affordable place to test beauty products before buying. That same year, the company launched its in-house cosmetics brand, AOA Studio, which Slashed Beauty reports includes a Paw Paw collection that donates a portion of sales to animal rescue organizations. AOA Studio products, including makeup sponges and brushes priced mostly under $2, are PETA-certified cruelty-free, per the same report.
Mall Ownership Change and Nearby Redevelopment
Miss A's arrival comes amid a broader wave of investment at the 950,000-square-foot mall. Boca Raton-based Second Horizon Capital purchased Orange Park Mall for $60.5 million in August 2025, according to court records reported by the Jacksonville Daily Record, marking the firm's sixth national property and coming with a commitment to upgrade common areas and safety. The mall opened in 1975 and sits on 77 acres with anchors including Dillard's, JCPenney, Belk, and AMC Theatres, making it the largest shopping mall on the west side of the St. Johns River as it marks its 50th anniversary.
Redevelopment activity extends beyond the mall's main structure. Hoodline previously reported that developer Corta bought the long-vacant Sears anchor at the property for a mixed-use overhaul, later signing Sprouts Farmers Market as a primary tenant in July 2026. That 190,000-square-foot building had sat empty since 2020 and is being redeveloped independently of the main mall structure.
Riding a Wave of Value Beauty Demand
Miss A's expansion also lines up with broader shifts in how Americans shop for cosmetics. U.S. mass beauty product sales grew 7% in the first half of 2026, driven by value-conscious consumers snapping up trend-focused items like blushes and lip products, according to market research firm Circana. That mass-market growth matched the pace of the prestige beauty segment over the same period, the firm found. Globally, the cosmetics market was estimated at $330.1 billion in 2025 and is projected to reach $349.4 billion in 2026, with the United States holding the largest national share, according to Grand View Research, which attributes much of the growth to Gen Z and millennial spending on daily skincare and makeup.
New mall locations also bring local jobs. Miss A offers store manager salaries between $54,000 and $58,000 annually, along with performance bonuses and full health benefits, according to Hoodline's reporting on the chain's hiring practices at new mall sites. The company hires local retail management directly as it opens each new brick-and-mortar location.
