For the Love of Cheesecake is planning a second Detroit storefront at 4240 Cass Ave. in Midtown, with the shop aimed at this winter.
Construction is already underway, and the business has not announced an exact opening date. The Midtown location is expected to sell specialty cheesecakes, coffee and other desserts, Detroit Metro Times reported Friday.
A Cass Avenue Address, Still Undated
The address puts the shop in a building it will share with Simply Roasted, a coffee shop that serves breakfast and lunch, and Source Booksellers, an independent bookstore. WhatNow also reports The Mushroom Hub Detroit as a building mate.
None of that is an opening-day announcement. The Metro Times account, written by Steve Neavling, treats the winter debut as a plan and the menu as an expectation, not as a shop already serving customers.
For a business that spent years outside a fixed counter, Cass Avenue is a different kind of bet: a Midtown address next to coffee, books and, depending on which report you read, mushrooms. The useful detail for now is narrower. Work is happening, and the calendar is not public.
A Kitchen That Became a Store
Owner Cortney Hamilton, also known as Mz. Cheesecake, launched For the Love of Cheesecake in 2016 after making desserts for friends and family. She has said her daughter inspires the business.
The first brick-and-mortar came much later, and not quite on purpose. Hamilton bought the Livernois property in early 2025 intending to use it as a private commercial kitchen. As dessert demand grew, the property became a storefront. The company opened that shop in late 2025 at 18685 Livernois in Detroit's Bagley area, south of the Avenue of Fashion.
Hamilton has said the storefront was unplanned and was doing well, and that the business has grown beyond her expectations and is still beginning. The planned second location is the practical version of that line.
Markets, Draft Week and Ford Field
Before Livernois, the cakes had already become a fixture at Eastern Market and at major events. The list includes Afro Nation, Arts, Beats & Eats and the 2024 NFL Draft. The business also operates a concession stand at Ford Field during Detroit Lions games.
The scale claim is large, and it comes with a clear source path. The Metro Times says the company has served more than 100,000 cakes, according to its website. That is a company figure reported by the paper, not an independent audit, but it explains why a kitchen plan turned into a counter and why a second counter is now under construction.
What the Cases Already Hold
The existing operation specializes in customizable cheesecake, with customers choosing crusts, fillings and toppings. Flavors include Oreo, Reese's, Snickers, strawberry and banana pudding. Orders come as individual portions, whole cakes and party trays, and the business offers gluten-free options.
The Midtown plan adds coffee and other desserts to specialty cheesecake, at least as currently described. It does not yet pin down hours, a day in the winter calendar, or which of those formats will sit on the Cass Avenue counter.
Until that date lands, the working shop remains the late-2025 Livernois storefront, while construction continues at 4240 Cass Ave.
