A fast-growing cafe chain known for its velvet banquettes and Turkish coffee has planted its first Pennsylvania flag in Allentown. Honey Brewed Cafe opened a new location at 227 Hamilton St. on October 29, inside a renovated space in the American Plaza shopping center, bringing hand-crafted coffee, crepes, waffles, specialty lattes, frappes and sandwiches to downtown Allentown.
The Lehigh Valley debut marks the brand's expansion beyond New Jersey, where it first opened in Montclair in October 2025 before adding a second location in Hackensack in February 2026, according to WFMZ-TV. The Montclair shop, which the company describes as sitting along Valley Road close to the town's downtown district, remains the brand's flagship, according to Honey Brewed Cafe's website, which touts specialty drinks from iced lattes to Turkish coffee alongside crepes and waffles.
Dalia Elias, manager of Honey Brewed Cafe, said the business has expanded quickly over recent months, with specialty lattes, crepes and waffles proving especially popular with customers. The company is already eyeing more growth close to home: Elias said another Lehigh Valley location is planned on East Third Street in Bethlehem, and the brand also has plans to open additional locations in Paramus and Clifton, New Jersey.
What's on the Menu in Allentown
The Allentown shop serves more than a dozen specialty latte varieties, priced at $6 each and available iced or hot, including honey bun, dulce de leche, pumpkin spice, chocolate covered strawberry, toasted almond mocha and sugar-free vanilla flavors. The drink menu also stretches into Turkish coffee, hot chocolate, and green, herbal and chai teas, plus mango and lavender lemonade refreshers and a honey coconut colada.
For something fruitier, there are passion fruit mango, strawberry and watermelon mocktails, along with honey, nutella, pistachio and lotus frappes. Milkshake fans can order espresso, oreo or cheesecake flavors, and the menu rounds out with mixed berry and peach mango smoothies.
Crepes, Waffles and a Grand Opening Deal
Freshly prepared crepes and waffles come in varieties including Dubai, Oreo chocolate strawberries, and lotus and white chocolate bananas, with guests able to customize their order with additional toppings and drizzles. A grand opening special pairs any crepe or waffle with a latte for $12. Sandwiches run $10 each on ciabatta bread, with options including the chipotle buffalo deluxe, signature turkey, pastrami crush and fresh caprese.
The bakery case includes almond croissants, cinnamon rolls, cheesecake, Dubai chocolate bars, tiramisu, chocolate and red velvet cakes, cookies and muffins. Separately, a DoorDash listing for the Allentown shop shows a White Chocolate & Strawberry cheesecake among its offerings, per DoorDash.
Velvet Banquettes and Marble Tabletops
Inside, the Allentown cafe features green velvet banquettes, pink velvet chairs and marble tabletops, fitting the brand's self-description as offering “coffee, crepes & a little everyday luxury,” per the company's website. The Allentown location is open daily from 8 a.m. to 9 p.m.
The Lehigh Valley opening follows a pattern of steady New Jersey growth for the chain. A report on the planned Hackensack cafe at 294 Main Street, published before that shop opened, noted that no opening date had been announced at the time and that its menu was expected to include coffee, crepes, waffles, sweet treats and mocktails, according to Boozy Burbs. A separate item on ExploreNewJersey.org likewise described the Hackensack shop as still in the works as of late March, building on the brand's early success in Montclair.
With Allentown now open and a Bethlehem location already planned, Honey Brewed Cafe appears intent on making the Lehigh Valley a bigger part of its map, even as its New Jersey roots continue to branch out toward Paramus and Clifton.
