Sno‑Beach’s purple trailer is back at 412 Sterzing St, serving house‑made snow‑cone flavors including Tiger’s Blood as the season opens.

P. Terry's co-founder Patrick Terry offered to buy lunch for 10 people instead of filming a promotional bite, inviting followers to comment on Instagram. The move arrives as the Austin-born chain expands into Houston.

Franchisee Best Choice Restaurants filed for a McAlister’s at 11300 U.S. Hwy 290 in Manor, adding the sandwich chain to the Highway 290 retail push. The filing lists the address but not an opening date.

Permits and leasing listings suggest Hao Hao is planning a Shops at Arbor Trails location on West William Cannon, reviving the brand in Austin after the South Austin closure.

Emmer & Rye rebranded Lefty's Brick Bar at Arrive Austin as Lefty's Day & Night, adding morning coffee, a full food program, wellness classes and a new cocktail slate.

Veracruz All Natural founders Reyna and Maritza Vazquez are launching Diablo Hot Chicken, a Mexican‑spiced hot chicken truck opening March 12 at Webberville Food Park.

San Pedro Limón expanded to a second Georgetown location that will handle tortillas, catering and to-go orders while the original location keeps sit-down service.

William Chris is converting Hye’s historic post office into a Rebecca Caroline sparkling tasting room, with cellar tours and a limited club launching alongside the brand.

Boni’s, a Spain-inspired bar from Lenoir’s team, opens Friday on South First with Spanish cocktails, natural wines and tapas-style snacks.

The Well is expanding to Bouldin Creek this spring, bringing its gluten‑free menu, weekend brunch and indoor/outdoor seating to West Monroe.

Matok opened in South Austin's former Moonlight spot, serving knafeh croissants and labneh za'atar buns from its new South Lamar storefront.

Rowdy Cowboy will open March 13 at the former Joe's Crab Shack on I-35, bringing 32 beers on tap and 64 TVs to Round Rock.

Peach Cobbler Factory is opening its first Austin-area shop in Round Rock this March at the Sky Plaza retail center.