540 Laguna's 'House Of Holes' Debuts New Flag Installation

Photos: Rose Garrett/Hoodline
By Rose Garrett - Published on September 10, 2014.
You may remember back in June, when we noticed an intriguing new fixture at Laguna and Hayes. Designed to celebrate the World Cup, the colorful array of flags was the brainchild of building owner Joe Theisen, who wanted to spruce up the exterior of his building with a little bit of creative flair. 
Yesterday, the building's facade underwent a makeover that saw a new crop of bright yellow flags appear. The project, it seems, has gained momentum, with the Hayes Valley Art Coalition now collaborating with Theisen on this and future projects. 

Now referred to as "the house of holes" for its perforated facade (Note: the preferred moniker is now "flag wall"), the building boasts 33 new nylon flags, 10 of which are letter flags that spell out "Hayes Valley" (the two L's share a flag), with the remaining 23 designed by an artist or individual affiliated with the HVAC and its ongoing art exhibition around the corner. 

Here's another view of the installation:

Madeline Behrens-Brigham of the HVAC tells us that this is the just first in an ongoing collaboration which will see new flags rotating in every few months. 

What do you think of the building's new look? 

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