By the end of this month, Duboce Truck Stop newcomer Noman Coffee Co. will be up and running in the food truck park's new shipping container bar and lounge.
But Noman Coffee isn't your average for-profit business. The company is run by a collective of local artists and baristas who love the craft of coffee and producing art, co-owner Nicholas Danby explained to us. The growing business allows them to do highly-trained work while supporting their passions. Collectively, the group has more than 20 years of experience in coffee, and their artistic work spans a wide variety of mediums, including photography, illustration, film, drag and more.
Starting in early 2015, the collective began roasting beans and serving cold brew during small art shows in a garage in SoMa in an attempt to raise enough money to lease a larger space for an art-filled coffee shop, Danby said. Just a month or two ago, the Duboce Truck Stop space happened to fall in their laps. The team has been move to take advantage.
Danby's illustrations for Noman Coffee's previous events. (Photo: Noman Coffee)
Noman's coffee kiosk is located inside a new shipping container just inside the food truck park's entrance. In addition to the coffee shop, the new space includes a spacious bar and seating area surrounded by big screen TVs and Warriors memorabilia. Coming from a private studio where they hosted their existing supporters, Danby said he's looking forward to seeing a wide range of people commingle in this space.
The collective, setting up their space for a soft-opening celebration earlier this week.
To start, Noman Coffee will serve espresso drinks and batch-brewed drip coffee with beans from Proyecto Diaz Coffee. While they're not yet ready to roast their own beans for the operation, Danby said they were drawn to the Oakland-based company, which sources its beans from their more than a century-old family farm in Oaxaca, Mexico.
Given the spread of food trucks already on site, they won't offer too many bites. But they do expect to serve Mexican pastries from La Victoria on 24th Street.
The official opening should come before the end of the month, Danby said, and their currently thinking the hours will be 7am-7pm. Featured art will likely rotate monthly.
To keep up with Noman Coffee Co. and rotating art shows, follow the collective on Instagram.