New York City

New 'Shibuyala' retail outpost brings Japanese skincare boom to the East Village

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Published on April 09, 2019
New 'Shibuyala' retail outpost brings Japanese skincare boom to the East VillagePhoto: Sibuyala/Yelp

Looking for a new spot to get cosmetics and beauty supplies? A new business is here to help. Called Shibuyala, the new addition is located at 37 St. Marks Place in the East Village.

Head to the store to shop imported creams, serums and face masks , plus cosmetics, Japanese snacks more. This is Shibuyala's first NYC outpost, joining other locations in Los Angeles and Houston, with a Las Vegas store coming soon.

With a five-star rating out of four reviews on Yelp so far, the fresh arrival is on its way to developing a local fan base.

Kristen T., who was among the first Yelpers to review the new spot on March 26, wrote, "I love that they have a lot of high end and budget friendly items from Shiseido to  Kose products. Don't hesitate to ask the employees for recommendations as well. They have tried some of the products so they can give you their personal opinions which is something I can trust."

And Lisa B. wrote, "The product selection is impressive and all of the staff are so friendly and helpful! I am definitely coming back another time."

Head on over to check it out: Shibuyala is open from noon–10 p.m. on Sunday through Thursday and 12:30 p.m.–10:30 p.m. on Friday and Saturday.

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