New York City

Softbite makes Midtown debut, with desserts and more

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Published on October 29, 2019
Softbite makes Midtown debut, with desserts and morePhoto: Minita B./Yelp

Craving desserts? You're in luck: a new business has opened its doors in the neighborhood. Located at 1216 Broadway in Midtown, the new arrival is called Softbite.

Softbite specializes in Japanese soufflé pancakes, which it serves with soft serve ice cream and a variety of toppings. Check out the Boba Lava pancake, smothered in Earl Grey milk cream, brown sugar boba and caramel popcorn; the Ube sparkles, with ube cream and dried ube rocks; or the signature Very Matcha, made with matcha cream, red bean and mochi. Other menu items include coffee, tea, matcha and cones of soft serve.

With a 3.5-star rating out of 24 reviews on Yelp, the fresh arrival is finding its way, but it's still early days.

Sannah S., who was among the first Yelpers to review the new spot on Sept. 29, wrote, "I ordered the Creme Brûlée soufflé pancake with vanilla ice cream. The pancake itself was super fluffy and soft, and each bite melted in my mouth. The warmth of the pancake was perfect with the cold ice cream."

Meanwhile, Yelper Kris L. noted, “Both the iced latte and pancake were a huge disappointment ... If you're gonna try this place out, make sure you're not in a rush to go anywhere else after, because you'll be there for a while."

Swing on by to take a peek for yourself: Softbite is open from 8 a.m.–9 p.m. on weekdays and noon–10 p.m. on weekends.

Want to keep your finger on the pulse of new businesses in New York City? Here's what else opened recently near you.


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