New York-based data integration and market research company Rokt has secured $48 million in Series C funding, according to company database Crunchbase, topping the city’s recent funding headlines. The cash infusion was announced Oct. 30 and financed by TDM Growth Partners.
According to its Crunchbase profile, "Rokt is building an e-commerce marketing technology that gives customers a more personalized and relevant experience while buying online. The company wants to transform e-commerce one connection at a time. Rokt is determined to make it smarter, faster and ultimately better by bringing the best of marketing tech to e-commerce."
The seven-year-old company has raised two previous funding rounds, including a $26 million Series B round in 2017.
The round brings total funding raised by New York companies in advertising over the past month to $57 million, an increase of $53 million from the month before. The local advertising industry has produced 44 funding rounds over the past year, capturing a total of $492 million in venture funding.
In other local funding news, video streaming and personal health company Mirror announced a $34 million Series B funding round on Oct. 30, led by Point72 Ventures.
According to Crunchbase, "Mirror offers the world’s first nearly invisible, interactive home gym, featuring live and on-demand fitness classes in a variety of workout genres. For the first time, Mirror brings the essential components of a great studio workout — variety, personalization and community — to the most convenient place: the home."
Founded in 2016, the company has raised three previous rounds, including a $25 million Series B round in 2018.
Meanwhile, real estate investment company Ribbon raised $30 million in Series B funding, announced on Oct. 29. The round's investors were led by Greylock Partners.
From the company's Crunchbase profile: "Ribbon was created to make home ownership achievable. We work with realtors in local markets to give their clients the freedom to buy the home they want now and the time and flexibility to sell their existing home for the best possible price. We believe that any family buying their next home should have access to a simpler and stress-free process."
Ribbon last raised $225 million in Series A funding in 2018.
Also of note, 3D printing and enterprise resource planning company Link3D raised $7 million in funding, announced on Oct. 30 and financed by AI Capital, LLC.
From Crunchbase: "Link3D is an enterprise Additive Manufacturing Execution System that connects organizations' Digital Manufacturing Ecosystems. Our AMES increases operational efficiencies across the upstream and downstream manufacturing processes by introducing automation, simulation and optimizations into production environments."
The company previously raised $1.5 million in pre-seed funding in 2017.
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