New York City

Pura Vita Super makes Chelsea debut, with vegan gelato and more

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Published on March 19, 2020
Pura Vita Super makes Chelsea debut, with vegan gelato and morePhoto: Pura Vita Super/Yelp

Craving frozen dessert? You're in luck: a new 100%-vegan gelateria has opened its doors in the neighborhood. Located at 208 W. 23rd St. in Chelsea, the fresh arrival is called Pura Vita Super.

Founded by a brother-sister duo from Italy, Pura Vita Super offers homemade, small-batch, dairy-free gelato in classic flavors like chocolate, pistachio and cookies and cream, all of which are made with either an oat milk or coconut milk base.

The new spot also offers sorbets, as well as coffee, tea, pastries and other treats. Everything at Pura Vita Super is plant-based, and the shop strives to source its ingredients locally and to be plastic-free.

Pura Vita Super has already attracted fans thus far, with a five-star rating out of eight reviews on Yelp.

Michelle S., who was among the first Yelpers to review the new spot on Feb. 22, wrote, "Wow, Pura Vita's gelato is so rich and creamy! I'm not even vegan, but this new vegan gelato spot will definitely be my new go-to!"

Yelper Staci M. added, “It is so exciting to see a vegan ice cream/gelato shop that tastes just as good if not better than regular gelato. Very authentic."

Head on over to check it out: Pura Vita Super is open from noon–10 p.m. daily.

Want to keep your finger on the pulse of new businesses in New York City? Here's what else opened recently near you.


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