Ayesha Curry opens Sweet July store and cafe in Uptown Oakland

Photo: Albertino M./Hoodline
By Jay Barmann - Published on January 20, 2021.

As she promised to last year, Ayesha Curry has just opened her first retail store in Oakland, in conjunction with her lifestyle magazine called Sweet July. The Sweet July store and cafe debuted Tuesday at 455 23rd Street in the Uptown neighborhood. 

Hoodline tipster Albertino M. brings us photos of the corner retail space, which includes household items, books, and a coffee bar.

The coffee bar at Sweet July. | Photo: Albertino M./Hoodline

Photo: Albertino M./Hoodline


Curry announced the brick-and-mortar store back in September, as the Mercury News reported, following the early 2020 launch of the magazine Sweet July. The store and the magazine are a way for her to "create something beautiful that calms the spirit,"  she says, and the brand has grown out of the design of the Atherton home she shares with Warriors star Steph Curry and their three children.

The magazine, Ayesha says, aims to cover a range of topics including family, friendship, food, community, and home. As she told the Mercury News last year, "As a woman of color, it’s important to me that media reflects real, relatable women, and I’m excited to create an outlet for young men and women that celebrates diversity and inclusivity."

Curry first got her feet wet in the retail sphere with a February 2019 pop-up store called Homemade in Oakland’s Jack London Square.

Some of her design sensibility can be seen on the Sweet July Instagram page.

The Yelp page for the Sweet July store still appears to be wonky (it's a broken link today), but it looks like the cafe and store are open until 7 p.m. We'll update you as we learn more.

Feb 23, 2021

Large stretch of West Oakland street renamed in honor of Black Panther Party co-founder

Last Wednesday, a three-block stretch of West Oakland's Ninth Street was renamed to pay homage to the co-founder of the Black Panther Party, Dr. Huey P. Newton — another example of recent acts honoring the legacy of the Black Panther movement. Read More

Feb 03, 2021

[Update] Caribbean-themed Sand Bar from Drexl/Miranda team opens on Broadway in Oakland

Sand Bar, a new Caribbean-themed "beach club" and cocktail lounge, is readying for an opening on Oakland's Auto Row, in a former auto dealership space at 2418 Broadway. Hoodline has the exclusive news of this new project from the team behind Uptown cocktail spots Drexl and The Miranda, and the sports bar Fort Green in Old Oakland. Read More

Feb 02, 2021

Low Bar readies for grand opening in former Hawker Fare space near downtown Oakland

Low Bar (2300 Webster Street, Oakland), a new bar and restaurant from a pair of industry vets that was announced early last year and subsequently delayed by the pandemic, is getting ready for an imminent grand opening. Read More

Jan 15, 2021

New LGBTQ bar headed for I. Magnin building in downtown Oakland

A new LGBTQ bar appears to be headed for downtown Oakland — technically in the Uptown vicinity — in a ground-floor space of the iconic I. Magnin Building at 2001 Broadway. Read More