The City of Santa Rosa proudly received a Bronze level Bicycle Friendly Business (BFB) award from the League of American Bicyclists. Bestowed upon a select 34 organizations during their 2023 Summer round, this accolade places Santa Rosa alongside a community of 1,451 businesses across America in their shared pursuit of an inclusive, cycling-friendly environment, according to the City of Santa Rosa.
As Bill Nesper, executive director of the League of American Bicyclists, praises this collective movement, it is evident that making America more bicycle friendly transcends mere accessibility. It also encompasses efforts to foster healthier, stronger, and better-connected communities, addressing local and global challenges alike.
From government agencies and Fortune 500 companies to hospitality establishments, and bike shops, these 1,451 BFBs are committed to transforming American workplaces, ensuring they cater to both employees and customers who choose to cycle as their primary mode of transport. Santa Rosa, by being recognized with a Bronze level BFB award, now takes its place among this commendable initiative.
According to Nesper, businesses that invest in making cycling a more feasible transportation and recreational solution for everyone see a clear return on investment. These include improved employee retention rates, cost-savings on healthcare, a greener environment, and increased investment in the local economy. Consequently, businesses in Santa Rosa and beyond are making tangible contributions in the fight to establish a Bike Friendly America for all.
Santa Rosa’s recognition follows the BFA Summer 2023 Master Awards, wherein three other businesses were granted Honorable Mentions. The League organizes these award rounds biannually to pinpoint and celebrate organizations contributing to a more bicycle-friendly America. In the fall of 2022, another 33 organizations were recognized for their efforts in promoting cycling and cycle-friendly environments.
For businesses looking to join this initiative, the League of American Bicyclists provides an accessible entry point on their website. Prospective participants can learn more about the BFB program, its requirements, and the process for application.
