During the height of the pandemic, one innovative mother in Leicester between her and her family and friends decided to bring a little cheer to their community. Together with her six-year-old son Cole and her twin sister Echo, Briana Azier embarked on a journey to create happiness through crafting and selling hand-made sweet treats.
According to a CBS News report, Bri was in the business sector before delving into candy making during the pandemic. Her decision to make candy evolved into a successful local business – Bri's Sweet Treats. Bri and Echo started by crafting candy and treat boxes to brighten the spirits of family, friends, and neighbors. Their efforts bore fruit as Bri's Sweet Treats received high praise from customers and earned accolades, including being named the number one chocolate and candy store in Worcester for two years in a row and Worcester Business Journal's "Best New Business" for 2023.
Briana Azier's passion and determination led her to perfect her quarter-pound peanut butter cup recipe through painstaking experimentation. The final product was shaped within one year. According to the same CBS News report, she spent countless hours refining the perfect peanut butter concoction and the ingredients before finally creating the delightful candy that is now sold throughout central Massachusetts.
The initial success of her creations inspired Bri to post pictures of their gift boxes on social media, allowing for further community interest and availability for purchase, as stated on their website. Not only did this venture invigorate their business, but it brought the soul-soothing warmth of connection through the challenging times caused by the pandemic.
Bri's Sweet Treats not only provided happiness for customers, but also for its founder and her family. As Bri mentioned in an interview with WBZ-TV, working at her store is the best job in the world. She cherishes the opportunity to work alongside her husband and son; on top of that, they have formed deep friendships with their colleagues, in particular, assistant Amanda, who she now considers family too.
