Yesterday, the Boston Public Health Commission (BPHC) announced a citywide ad campaign promoting the proactive approaches advocated by the CopeCode Club. Their objective is to ensure the city's youth understands that they are not alone in battling their personal trials, according to the Boston Government.
In 2020, conversations with local teens, youth workers, and city stakeholders led to the creation of the CopeCode Club. Specific to the youth demographic, the club equips them with the ability to handle personal difficulties by sharing healthier coping mechanisms, thus circumventing drugs, alcohol, or other detrimental practices.
"The development of supportive spaces, youth engagement, and early intervention play a crucial role in preventing youth substance abuse," stated Dr. Bisola Ojikutu, the Commissioner of Public Health and Executive Director of BPHC. COVID-19 further stresses the importance of focusing on the mental and emotional wellness of youth. The 2021 Youth Risk Behavior Survey (YRBS) revealed that despite 85% of students experiencing negative emotions, only 17% received consistent help. However, YRBS underscores the CopeCode Club's positive influence, showing that most students refrain from substance abuse, as per Boston Government.
The #CopeCodeChallenge has connected the CopeCode Club with over 100 local youths and around 3,000 social media accounts since 2020. This campaign encourages diversity, equity, inclusion, and accessibility while fostering relatable bonds within different communities via the sharing of beneficial coping strategies, as released by the Boston Government.
